Author: Domain Cost Club

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Marketing

5 Email Marketing Content Ideas for Domains

Email Marketing Content Ideas

 

Email marketing is a great way to connect with your customers and potential customers. Done right, email marketing can be cost effective and reach the right people. Email marketing is also a great tool for the domain world. By communicating with your customers and potential customers through email, you’ve already got one piece of the puzzle figured out–your potential clients are already online and connected. Below we share some tips for email marketing for the domain world, but before you read on, remember the double opt-in requirement for sending marketing emails. People you send this type of email to must agree to receive them using a double opt-in system. This means they submit their email address first to receive them, and then using a confirmation link or manually responding to an email you send, they confirm that they do, in fact, want to receive emails. Not adhering to these rules can get your emails quickly marked as spam, and make your email marketing campaign a waste of time.

An important part of any marketing campaign is good content. But what makes good content for the domain world? Read on for some email marketing content ideas for domains.

News

DCC offers many new gTLDs. These gTLDs are released at different times and often have special pricing associated with their release. Use your emails to tell people about these new releases, as well as what domains will be released soon. DCC offers news of these releases and a quick internet search can give you an idea of more domains that will be available for purchase soon.

Pricing

A big question any one has before buying  a product, and in this case a domain, is, how much does it cost? Your first inkling may be to hold back pricing information on the domains in your portfolio until a customer becomes serious, but this can turn people off. DCC offers up-front at-cost pricing on there website, which drives interest and lets people know more about the industry they may be joining. Consider taking this same approach with your emails. Highlight the prices of your domains or those offered through DCC, including specials, inexpensive domains, and popular domains.

Ideas

gTLDs give you a lot of room for branding and creative use. Get people interested in fun gTLDs by offering them ideas on how to use them. Even better, tailor your email information on domains based on what you know about people. Know an accountant? Email them about the pricing of .accountant. Know someone in digital marketing? Why not tell them about .digital or .social? Share ideas to get others interested.

Your Experience

How did you get into domain sales? What have you learned along the way? Take the time to tell others about your experience and tricks of the trade. This makes domaining seems less intimidating and lets others know that you’re available for support.

Encouragement

Every now and then, consider sending a note to encourage others in their business or domain sales. These emails can be a simple as a powerful quote, or a note from you, sharing your recent successes and how others can achieve the same.

 

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Social Media Uncategorized

How to Choose the Right Social Network for Marketing

How to Choose the Right Social Network for Marketing

 

Using social media for marketing is a smart choice. Social media is free, ubiquitous and reaches many people at once. However, with what seems like a new social network popping up each and every day, how do you know which networks are worth marketing on and which are a waste of time? Read on for some helpful criteria when considering how to choose the right social network for marketing based on your needs.

Audience

Before you find out the demographics of the audience of a social network, you first need to think about the demographics of the people you are selling to. Are your potential customers teenagers? Young professionals? Or maybe retirees? You can find out by doing a quick survey of who you are already doing business with–no need to ask, just go with what information you already know–or by identifying who the ideal person is for your product.

Now that you have that information, check it against the demographics for specific social networks. Some searches online can identify that Twitter tends to have a younger demographic than Facebook, whereas LinkedIn is for more business-minded people. You can find case studies and information of the demographics of many social networks online, but also remember there are exceptions to the rule and some audiences aren’t what you think. Increasingly across many social networks, the fastest growing user population is baby boomers, not the first group you might think of when it comes to social media. In short, identify your customer base and then find the social network that matches up with them.

Media

Different social networks rely on media in different ways. Facebook posts are easy to skip over when there’s no image, Twitter posts can go far with just text and Instagram posts rely on image only. Consider what media you have to share when choosing a network. If you have lots of imagery, consider Facebook or Instagram. If you don’t have images or don’t have the time to find them, Twitter may be a better fit. Love marketing with video? Sounds like YouTube may be the best place for you.

Frequency

How much time do you have for social media marketing and how frequently can you post? Consider this before you a choose a network. Twitter streams and updates move so fast that if someone visits your profile and sees you haven’t tweeted in a week, they may think you’re not using your account very much and are unresponsive. However, weekly posts on Facebook may be just the right amount. YouTube is a great network if you can only post monthly, because a high quality video monthly is better than a poorly edited one more frequently. Also networks with the ability subscribe to channels, like YouTube, put less pressure to update frequently. With subscription, no matter how often you update, your followers will be notified.

Skills

Social networks like Instagram and YouTube can require some special skills, like video editing and photography. Facebook, Twitter and LinkedIn are open to a variety of skill levels and allow for easy access. Consider what skills you have and what you might need to be successful on a network before joining. Once you make a presence on a network and have a following, you want to keep your content consistent and of quality, so make sure you choose the right network(s) for you audience, media, time and skill level.

 

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Domains

How to Explain TLDs to “Non-Domainers”

How to explain TLDs to non-domainersBL

What is a domainer? The term “domainer” is slang, but is commonly used to refer to someone who buys and sells domains and otherwise does more with domains than the average internet user. Though you may not feel like it, you may be seen as a domainer when you buy that first TLD through DCC. This can be a good thing, allowing you to connect with other domainers and enter a networking world and marketplace with more opportunities. But it can also be seen as intimidating. People may assume that its impossible to get benefits from domain purchases or use without diving deep and becoming a “domainer.”

To avoid this, here are a few tips on how to explain TLDs to make the domain world seem less intimidating:

Ease of Access

Domains don’t need to be intimidating because they are so easily accessed by anyone who wants to get started. By joining DCC, members can easily search for and  buy the domain they want with a few clicks of the mouse. Up front pricing without markups through DCC means new users don’t have to jump through hoops to find out the true pricing of a domain, it’s right in front of them.

Your Background

One way to put others considering domains at ease? Tell them how you got started. Everyone has to start somewhere, so share your background and even share all that you didn’t know before you started buying and selling domains. Humanizing our story makes domaining more approachable.

Education

The internet and this blog are full of resources for those who want to know more about domaining. Unlike investing in other opportunities, theres no need to pay someone to tell you how to invest or make money with domains. Start compiling links to your favorite resources to learn more about domains and direct beginners to them. Also have those intersted browse www.domaincostclub.com to learn more about domaning and the type of business person or networker that its best for.

Services through DCC

Another great way to get over the intimidation factor of domaining is to join a program like DCC. With the DCC membership its easy to search for and buy domains through DCC, no need to go to several different sites and compare prices. DCC prices are the lowest offered through the registrar. DCC also offers services like at-cost renewals and transfers. Not sure what this means? DCC explains for you on the website along with all the other benefits you get just for being a member. So if you know someone considering the domain world for investing, explain that it’s not hard to be a domainer and they’re just a few away steps with the help of DCC.

 

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Affiliate Marketing

5 Added Benefits of Being an Affiliate for Domain Cost Club

benefits of being an affiliate

Domain Cost Club offers great at-cost pricing for Top Level Domains (TLDs) including classics, like .com, country code TLDs (ccTLDs) and new generic TLDs (gTLDs). All DCC members get to take advantage of this at-cost pricing along with at-cost renewals, replicated sites, and the ability to easily invite your friends to learn more, among other included services. Beyond these personal benefits of being a member, here are a few more benefits of being an affiliate for DCC that you and all other members and “domainers” will get.

1. News of TLD Releases

gTLDs have been gradually released by ICANN, the governing body of the domain industry, since 2008. New are still being released and are released at different set dates. Often times, these new TLDs have special pricing associated with their release. With so many new TLDs being released, it can be hard to keep track of what to wait for next unless you have a reliable news source. Look no further than DCC for your news of TLD releases. Simply navigate to https://www.domaincostclub.com/tlds.dhtml to see what domains are avaialble and what is coming up next, as well as pricing. Anyone has access to this page, so if you know someone interested in getting started with exciting new TLDs, this is a powerful page to share.

2. Domain Transfers

Even if you weren’t lucky enough to originally purchase your domain through DCC, you can still transfer it to DCC for no additional cost. DCC offers all members at-cost transfers with no markup on renewals, unlike other registrars. When it’s time to renew, take advantage of DCC pricing, or get started with an entirely new domain for a great price.

3. Bounties

If someone you tell about DCC decides to become a member, you get what DCC calls a bounty, also known as a commission. Bounties are one-time commissions that reward you each time someone you know signs up to become a member with DCC. Bounties reward you for sharing your smart choice to join DCC with others.

4. Lifetime Membership

Those interested in signing on to be a DCC member can choose from two membership options, the annual Club Membership for $99 per year or the Lifetime Charter Membership for a one-time payment of $499, no need to ever renew again. Both memberships allow you to enjoy at-cost pricing and earn commissions, but anyone seriously interested in buying a selling domains benefits most from the Lifetime Charter Membership. The Charter Membership makes sense if you’re interested in investing seriously in domains, or if you want increased benefits from your membership like semi-monthly bounty payouts and giftable memberships. Charter members also enjoy other unique benefits and will continue to do so for the length of their membership (which is a lifetime!)

5. Wide Opportunity

DCC’s wide selection of TLDs means huge opportunity and flexibility. Try purchasing bundles of cheaper domains or invest in higher market priced domains. The range of pricing and branding options available with DCC’s TLDs provide a wide opportunity for you to invest and have fun!

 

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Categories
Social Media

How to Use Twitter for Marketing

How To use twitter for marketing

 

Twitter can be a powerful tool for marketing. Although 140 characters can limit some of your ideas, it forces you to be more creative and more to the point. Twitter is a basic, no frills social network because of its character limit, but that doesn’t mean it doesn’t have much to offer. Read on to learn how to use Twitter for marketing  and how you can use some of their best features to your advantage for business.

Lists

Following people on Twitter allows you to see what they have to say as well as encourage a follow-back to improve your follower numbers. But if you follow too many people, it can be hard to see the information you want. You don’t have to stop following people, but you do have to start using Lists to curate information you want. Lists allow you to sort people you follow by interest, topics, customers, etc. After your add one or multiple accounts to a list, you can then click on that list to view only the tweets from people on that list. You also have the option of making lists private or public. Public lists allow others to subscribe to them and can be a good way to build your presence on Twitter. Consider adding accounts to an interest list like “marketers” and others may follow. Private lists are better for things you might not want to people to know, like if you’re adding accounts to a “Potential Customers” list.

Hashtags

While lists help you to sort users on Twitter, hashtags help you to sort content. Hashtags can also help to get your tweets seen by more users than just those who follow you. Consider hashtags to be like a keyword in a search. People can type #internetmarketing into Twitter search bar and see accounts and tweets that use that term. Similarly, you can use that or any hashtag in your own content to ensure you get seen when people do a search. Try out a few hashtags for their popularity before you use them. Search a hashtag on Twitter to see how frequently people use it. This will give you an idea of the conversation going on around that hashtag and the level of interest in it.

Video

Videos from YouTube now play in steam on Twitter. What this means is that people don’t have to leave Twitter to watch a YouTube video you share. They can simply click play and the video will play right on Twitter. This is great for you because if you post a video, it keeps them on your profile and encourages them to share your tweet. Consider adding your own tutorial and promotional videos to your tweets to use this feature.

Photos

Like Facebook, photos make a post more powerful. In the old days of Twitter, you could only link to an outside service to show a photo, now photos show right in steam. Always try to include a photo with your tweet when you can, it will drive interest and make your account seem more professional.

 

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Domains

10 Reasons We Love gTLDs

gTLD

 

Domain Cost Club is built on the accessibility that generic top level domains (gTLDs) give the domain world. How do these gTLDs work? In the early days of TLD, countries around the world were each granted their own TLD, usually an abbreviation of their country name. These are referred to as ccTLDs. People had the ability to buy the ccTLD for their country or purchase another top level domain (TLD) like .org or .com. With such few options, pricing was high for these domains and the options to creatively brand were low. In recent years, the governing body of the domain industry, ICANN, began releasing generic domains, gTLDs, opening up the domain industry and internet like ever before. Still not convinced why you should be interested in these gTLDs?

Here are a few reasons we love them:

1. Branding

gTLDs give you the option to brand your entire web address, not just the root domain. With the right TLD you can brand your domain as “www.sonnys.restaurant” rather than just www.sonnysrestaurant.com. This allows for a shorter domain and tells your website visitor what your site is all about before even hitting your landing page. Consider all the ways you can brand your business or yourself now that you don’t have to work around (or pay for!) .com.

2. Price

gTLDs are available for yearly registration for varying amounts. A browse around the DCC website shows that we offer domains for just a few dollars per year to closer to $100 per year. But despite some of these prices, most gTLDs are less expensive than .coms. Additionally, gTLDs let you experiment in the domain world without breaking your budget.

3. Fun

Have fun with gTLDs like .ninja, .coffee, and .flowers. These domains let you brand your business or just have fun! There’s nothing fun or special about .com, but unique gTLDs let you have fun with your domain and connect with your website visitors in a new way.

4. Possibilities

What ending are you interested in for a gTLD? Chances are, it exists. If you’re looking for just the right branding or the domain name that will get stuck in everyone’s head, look to gTLDs to fill those needs. Don’t feel locked in by a few choices between .org and .com, with gTLDs the possibilities are nearly endless. Even better, you can buy many of the gTLDs right through DCC. DCC is where possibility and access meet for these great gTLDs.

5. Access

Thanks to their price point and sheer number of possibilities, many people have access to gTLDs. This means you have the opportunity to do business with and share domains with many people. Build your portfolio with less expensive domains and help others get started by purchasing their new gTLDs through you. Or, share with others the great pricing available through DCC and get them started on their path to building a portfolio–while earning a bounty yourself!

6. Memorability

Unique and fun gTLDs can often transform into memorable domain names. Having .com at the end of your web address can make it forgettable. With the right gTLD, like .digital or .marketing you can make your web address even more memorable without having to do additional work.

 

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Marketing

5 Ways to Market Your Domain for Sale or Use

market your domain

Now that you’ve purchased your domain(s) through DCC, how do you plan to use it? Your domain is an investment, no matter if you’re using it for your own business or planning to sell it for a profit. Read on for ways to market your domain, whether you plan to sell the domain or use it, and get a return on your investment.

Domains For Sale:

Email Marketing

Email marketing is a great way to share that you have a collection of domain names for sale. Email marketing should be conversational and to the point. You’re not trying to make a sale, you’re trying to make a connection and tout the benefits of your domain.

Before you start emailing, remember that email marketing requires a double opt in before you can reach out to someone by email. That means someone needs to sign up to receive emails from you and then confirm they would like to receive these emails and their signup was not a mistake. This can be accomplished with a contact form on your website where visitors can sign up with their email. As you get their emails, send them a note to ensure they want to be subscribed. Then its up to you to market and share why others should be interested in investing in your domains.

Social Media

Social media is great place to promote your domains because people who will see you promotion are already online and browsing. You should promote on social media just how important it is to have a branded domain or share how much income you’re building with domain sales. Make your social media posts fun, but informative and don’t post so frequently that others grow weary of the information. Also, consider creating your own Facebook and Twitter account for your domain promotion, that way, you know that the people that fan or follow you are truly interested in the domain world.

Referrals
DCC offers great pricing on our domains through our membership offerings. As soon as you become a DCC member, you have access to at-cost pricing, which means you pay what we pay for domains. This kind of pricing makes DCC the right choice for many people, including people you already know. So consider sharing DCC with your network and each time someone you referred becomes a member, you will earn between $25 and $200.

Domains For Use:

Content Marketing

If you’ve purchased a domain to use for your own business, content marketing is an effective way to establish your business and promote your website. Content marketing is when you produce great content in the form of blogs, videos, and photos, and share them to drive people to your website. Consider creating a blog to go with your business website that talks about best practices within your industry. Or create videos that promote “how to’s” within your industry. These are powerful ways to offer people something for free to drive them to your website and then share your business with them .

Search Engine Optimization

Search engine optimization or SEO is important for driving traffic to your website. This means doing research on sites like Google AdWords Keyword Tool to find out what words or phrases are popular in your industry. Once you find these phases, use them in your content marketing. To really get the most out of your SEO use these popular words and phrases in your actual domain name. Like beach.vacations or investing.money. The right keywords will market your site without you having to actively do so.

 

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Domains

How to Choose A Good Domain Name or TLD

how to choose a good domain name BL

Purchasing a domain name through DCC can be a great investment, so you want to be sure you’re choosing the right one for your needs. But how do you know what makes a good domain name for yourself or others? Read our tips below to help you make the right domain name investing choice or to learn how to choose the best domain name for yourself.

Use

How do you plan to use this domain? If you’re interested in using it for your own business, think of how the domain will best represent your business. If your business is a pizza place named Rudy’s, consider the domain name that includes Rudy’s and pizza like www.rudyspizza.net or www.rudys.pizza. These kind of domain names promote your business. However, if you want to purchase a domain name to sell, consider something more generic like www.menu.pizza or www.local.pizza . The use of the domain you’re buying will play a large part in the naming of it.

TLD

DCC offers you a large number of top level domains that are newly available. These are the kind of domains that unlike .com and .net are descriptive and give website visitors a better idea of the site they are navigating to. DCC offers all kinds of TLDs, so it’s up to you whether you want a domain name that lives at a .com or something more descriptive like .money or .science. Of course, you can buy domains at multiple TLDs through DCC, so it may be best to buy some more traditional .coms and experiment with other TLDs to see which you are more interested in.

Application

How are you going to use this domain? Will you be using it at all or just looking to sell it down the road? Considering the application of this domain will go into your choices of domain name. If you’re building a portfolio, do research on popular domain names and see what these domains names often sell for. If you’re using the site for yourself, do your keyword research. What keywords are popular in your industry and will get people to your domain?

Spelling, Grammar, Homophones

Domain names aren’t forever, but that doesn’t mean you should be sloppy with them! When choosing your domain name, be careful of accidental misspellings. Some companies get creative with the spelling of their name, but that only works if it’s intentional. Spellcheck everything you plan to include in your domain name and get a few other opinions on it  before you purchase. The same goes for grammar and homophones.

Homophones are one of those things you learned in elementary school but didn’t think you would need, but you do now! Homophones are words that are spelled differently but sound the same, so watch out for “to” two” and “too” or “our” and “are”. Be sure you are using the version of the word you want in your domain and get a second opinion before you buy!

 

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Uncategorized

Why Investing in Domains is Important Right Now

Investing in Domains

People have been making money purchasing and selling domains since the early days of the internet. Many people thought domain sales hit their peak with blockbuster sales like business.com, sales.com, and insurance.com in the 2000s, but that’s not true. While many .coms that commanded wild pricing are now off the table, internet domains are opening up like never before and allowing people to invest at any level. Average people can now join in and invest in a world they were once priced out of. Read on to learn why investing in domains right now is more important than ever.

TLDs

As you may have heard, TLDs are changing the domain world. In the past, domains that could be purchased were limited to popular registrars like .com, .net, and .org. This made some domains in short supply and crowded a lot of people out of the domain world due to sky high prices for domains with these endings. But starting in 2008, ICANN, the governing body for domain names, began working to make more generic TLDs available. This meant TLDs that were once limited to your website address could now be part of the domain. Since these TLDs have started rolling out, the domain industry has changed for the better. The availability of these domains allows for unique branding opportunities and a chance for people to secure domains that they wouldn’t have been able to afford as .coms. Endings like .legal, .chat and .money can help you build and diversify a portfolio like never before, at prices that many can afford.

Unique Branding Opportunity

With the help of the internet, you can find out lots of information on many people, including yourself. Because so much of our lives are on the internet these days, it’s important to take ownership of your own personal brand and identity before others do. While social networks can be an easy way to do this, those networks own your information and it can quickly become out of your control. That’s why your personal domain is the best bet to manage who you are, online. Consider a TLD like .digital or .marketing to build your profile at. This can include your resume or CV and anything you would like to share. Showcase your online persona to others to share how they can take back the internet and control what kind of information people find out about them. When you are able to use your first and last name in your actual domain, thats powerful SEO. That insures that the first results that come up about you are your website and something you want people to see.

The Internet of Everything

Have you ever heard someone use the phrase “The Internet of Everything?” This refers to our constant connectivity in many places, from our watches to our phones, people are always connected to the internet. This is good news for anyone interested in buying and selling domains. As the internet plays a bigger role in our lives, more and more people are using it each day. This means more people are in need of a website to build their brand or more people comfortable with the internet and looking to start investing in something like domains. Take advantage of the fact that the internet is everywhere and grow your domain portfolio to share it with new people.

 

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Work From Home

Top Tools for Building Your Business from Home (That You Don’t Have to Pay For!)

Building Your Business from Home

Working from home is the right option for many people, whether this means working full time from home, or earning extra income without having to leave the house to go to a second job. While working from home might take some investment in the form of high speed internet and the right plan for your cell or home phone, most tools to succeed in this environment are at your fingertips free of charge. Here’s how to take advantage of tools you already have access to in order to be successful building your business from home.

Online or Email Provider Calendar

Whether you use the calendar that comes with your Microsoft Outlook or a free service like Google’s Gcal, this is a very important tool. Put all meetings, hours worked, and planned phone calls in your calendar. Track the hours you’re putting into your business and plan times to work. Make sure you put an alert on all your important calendar notes, so you will be notified a few hours or even a day before an important event, like a phone call with a new downline member or a networking event. Calendars are also helpful looking back, you can see the last time you reached out to a prospective customer or when you called the phone company to settle that bill. Online calendars are great as well because you can’t misplace them and they can often sync up with your smartphone and other devices.

Your Phone

This may seem old-fashioned, but your phone is essential for building your business from home. Much business can be done through email, but it doesn’t replace a phone call to get right to the point and negotiate a business deal or offer help. If you work in affiliate marketing, make sure you are available by phone to help your downline. Take time to schedule conference calls with your team to motivate them and work towards goals together.

Skype, Google Hangout or Other Video Tools

Video chatting tools are great for working from home, because often your customers and “colleagues” are far away. Consider video calls when you want to connect with multiple people at once, or share expertise that can only be done with the help of visuals. Services like Skype and Google Hangouts are free to use, so try them out!

Computer Camera and Microphone

These are great tools to create helpful videos for your customers and team members. If you work in affiliate marketing, video is a powerful tool to onboard new downline members, or promote to website visitors the power of affiliate programs. A quality microphone and camera can make your videos high quality and your business seem more professional.

Quiet Space

You don’t need to have an entire private office to be have success working from home, but having a designated area to do work is important. Work with your family or roommates to schedule time where you can do work uninterrupted. If you do have an office, consider turning off the wireless internet connection on your computer when you don’t need it so you don’t get distracted by mindless browsing when you should be doing something else–like making phone calls. Having uninterrupted time to put in to the your business may be the most important tool to success working from home, so be sure to schedule it!

 

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