Author: Domain Cost Club

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Marketing

How to Create Successful SEO for gTLDs

how to create successful SEO for gTLDs

Search engines like Google are very important to your website, because that’s how people will find you. Because of this, search engine optimization (SEO) is very important. SEO simply refers to tricks and tools you can use to ensure your website comes up within the first results for a specific term. SEO best practices are well documented for traditional TLDs like .com and .org, but do these same practices apply to the new gTLDs? Read on.

What You May Have Heard

As soon as new gTLDs came on the market, the myths about them started. One of these myths is that search engines like Google don’t index these gTLDs, making it impossible to come up in search results, let alone appear on the first page. The myth says that the reason for this is that these domains aren’t taken as seriously and can sometimes be host to junk sites. This myth and its reasoning are simply not true.

What Google Says

A quick search of reputable domain sites shows that gTLDs are not being (and never have been) left out of the search rankings and indexes. However, how Google treats these gTLDs exactly has been a bit of mystery, but that all ended just last week. As gTLDs increase in popularity, Google realized they need to make a statement about how they are treated by their search engine. In a blog post, Google confirmed that gTLDs will be treated just like .com, “Overall, our systems treat new gTLDs like other gTLDs (like .com & .org).” Google also clarified how keywords found in a gTLD affect your search rankings, indicating that all TLDs will be treated the same and that keywords in gTLDs will not improve search rankings, “Keywords in a TLD do not give any advantage or disadvantage in search.” Google also shared that it is possible to move your site from a .com to a new gTLD and not lose your searching ranking and and SEO. Visit the full blog post to learn how to do this–this can come in handy as you move to your new gTLD.

What This Means for You

This is all great news! At first glance you may be worried that the keyword in your .gTLD won’t directly impact your search ranking, but this is good news. The key is that Google will treat your new gTLD just like a .com when it comes to search. With gTLDs, you’re paying much less for your domain and still getting the same treatment from the most popular search engine. You can save money and still come up tops in search. And remember, although your “key-worded” gTLD won’t impact your ranking, your keyword gTLDs are still a great branding opportunity–so when your site comes up high in search results, people will remembers your website address.

The new gTLDs, though they look different, work just like more traditional .coms. Huge companies like Google realize the power of these gTLDs and treat them no different than more expensive domains. With Google taking the lead, more companies will realize the need to move forward with and highlight gTLDs. This is why it’s important for businesses to focus on how to create successful SEO for gTLDs. 

 

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Marketing

4 Habits of Successful Marketers

Habits of Successful Marketers

 

If you’re trying to connect with many potential customers at once, you’re participating in a form of marketing. There’s no need to get overwhelmed by the word “marketing” or “marketer,” it’s actually a part of business that comes naturally to most people. Getting the word out about your business is marketing. But of course, not all marketing is successful. Below are four habits of successful marketers which will help you take the next step from getting the word out about your business to actually marketing your business successfully.

They Understand Their Audience

Top marketers understand their audience and who they are. Who is your audience? Your audience is anyone you’re trying to promote your business or services to. It may be easy to say you’re trying to promote to anyone and everyone because you want you business to grow, but this type of unfocused promotion is not helpful. Really think about who would benefit most from your business and services and who would be most likely to buy in. This is your audience. Now that you know your audience, it’s much easier to promote to them. Tailor your message to these people, craft your brand in a way that would appeal to most to them, ask them how they feel about your product. Your understanding of your audience helps guide your marketing and your business.

They Speak Simply

Much of marketing is communications. It’s emails, newsletters, the text on your website. With all these words floating around promoting your business, it’s important to keep them simple. Explain your business simply, do not try to build it up or mislead your customers. Keep your sentences short and to the point. Top marketers don’t use flowery languages to try to get you to buy their product, they get to the point of what they have to offer and let the customer decide. Try to do the same with your business.

They Get to the Point

Slightly different than speaking simply is getting to the point. Why are you sending an email, sharing a Facebook post of writing a blog update? Share the point of this new information with your audience right away. Are you launching a new product, have a new team member or slashing prices? Get to the point of the information you’re sharing in the first sentence if possible. This way customers don’t get lost in meandering paragraph of text only to miss the point of your piece.

They Respect Your Time

Top marketers respect your time–they know everyone is busy. These marketers share only what is relevant and what will be helpful for you. Their emails are short, their updates share key points and they respect that you have a job to do too. This is especially true if you’re an affiliate marketer. Chances are that most of the people you’re working with have very busy schedules and just do marketing on the side, try to respect their time by keep updates quick, and to the point and allowing them the freedom to do work when best fits their schedule.

Successful marketers usually have a natural inkling, but most skills are learned and practiced. Try simplifying your approach and just working on the four skills above. As you get more comfortable, try out new tactics!

 

 

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New TLDs

Learn More About .CLUB and .GLOBAL Domains

CLUB AND .GLOBAL Domains BL

With so many new gTLDs to choose from, it can be difficult to know which domains are right for you and your business, product, or service. Here, we discuss two popular TLDs, the .CLUB and .GLOBAL domains, and how they can work for you.

.CLUB

Why it’s popular: .CLUB is a relatively new gTLD but is already becoming very popular. Companies and users seem to like the opportunities available by branding themselves with .CLUB and this early frenzy is driving others to join the…club. Think wine.club, chicago.club, or mybook.club to name a few. The name lends itself to a website of business that people want to connect with. Because of its popularity, .CLUB has even has some record-breaking sale prices like those seen in the .com era. It’s clearly a hot gTLD, but is it for you?

Who should buy it: Despite its popularity, .CLUB websites are still quite affordable. The obvious customers for .CLUB would be anyone who owns or runs a club. These can be actual businesses like a brick and mortar club in your city, or things like a book club or swim club. Clubs of all types often need a website to connect with and unite members, so this is a good gTLD to have in your portfolio, even if you don’t plan to use it yourself.

Pricing: .CLUB gTLDs are for sale through DCC for $18 for a one year registration. If you’re a DCC member, that price goes all the way down to $8.05. It’s a smart investment for one of the most popular new gTLDs.

 

.GLOBAL

Why it’s popular: Thanks to the internet, any business has the potential to connect to customers all over the world. Using a gTLD like .GLOBAL demonstrates that you can and do work with people all over the globe. This domain is popular for companies that have a  multiple country reach, or those who are just striving to expand. .GLOBAL as a gTLD can be used by many companies, so it’s a smart portfolio buy.

Who should buy it: Anyone who wants to expand the reach of their business should buy and use this domain. Maybe you only want to start doing business in one other country in addition to yours, .GLOBAL is still the right choice. People see .GLOBAL and associate it with a growing company. Individuals and companies who operate in multiple languages are also smart to use a .GLOBAL gTLD to demonstrate their flexibility. Have .GLOBAL in your portfolio for when your business grows and consider using it yourself!

Pricing: .GLOBAL gTLDs are for sale through DCC for $80 for a one year registration. If you’re a DCC member, that price goes all the way down to $50. Start going global with your company by choosing the right gTLD.

 

Check back at this blog to learn more about the many other gTLDs offered through DCC!

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Social Media

Which Social Media Sites Should You Be Marketing On?

What social media sites should you be marketing on BL

Social media is great for marketing your business or building your network. But with so many options, it’s hard to know which site you should be utilizing for your marketing efforts. Different social sites speak to different audiences, in different ways, and what works for one social media site may not work for another.  

So, which social media sites should YOU be marketing on? We break them down for you below.

Facebook

Facebook was originally a friendship based networking site. When Facebook was launched over 10 years ago, it was service to connect college students. Now it’s open to anyone in the world and has over 1 billion users. While Facebook is still friendship based, it is increasingly business friendly. One big reason to be on Facebook is the sheer number of users. Most people you know or want to connect with are already on Facebook. While promoting your business on Facebook can sometimes be tricky (people can easily hide what they don’t want to see) the sheer number of people on the network make it a smart choice to do some marketing.

LinkedIn

LinkedIn was built for business, advancing in your career, and making business connections. Because of these reasons, it makes sense for you to market and build your network on LinkedIn. LinkedIn is a fast growing social media network, but still has far fewer users than Facebook. Also users do not log in to LinkedIn or access their page as frequently as they visit Facebook. Use LinkedIn to build a strong network, but know your marketing may not be seen by as many people as content on Facebook will be.

Twitter

Twitter has nearly 300 million monthly users and the best part is that you don’t have to be friends with them or have an established connection for them to see your marketing content. Thanks to the 140 character limit and a fast moving feed, Twitter takes minimal time investment. Twitter is a great place to market your business and test strategies. One tip: Do research into the right hashtags to make sure your content is seen by the most people.

Instagram

If your business is photo-friendly, Instagram is a great choice. This increasingly popular network relies on hashtags just like Twitter in order for users to find content. Photo-friendly businesses like hair salons, doggie daycare, or travel services thrive on Instagram. If your company isn’t photo-friendly try to get creative in your use of Instagram. Motivational quotes over a fun background are often popular on Instagram and can relate to many business areas. Think of ways they can apply to you.

Google+

You may have heard that Google+ is dead, and that may be partially true. But thanks to the popularity and dominance of the Google search engine, it’s still important for your business to be on Google+. To market on Google+, make sure your page has all the important business information like address, hours, and even some photos. Direct your customers to leave reviews on Google+ as well. This way, when someone searches for your business or a business service like yours, your results will be favored by Google and appear higher up on the search results.

 

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Categories
Domains

4 Best Domain Tips for 2015

best domain tips for 2015

 

Whether you are purchasing a domain to build an online presence for your business, build up your domain portfolio, or as an affiliate marketer for domain cost club, there are various guidelines that will make your process easier and more successful. Read on to learn about the best domain tips for 2015.

1. Don’t be afraid of unique TLDs

Since 2008, ICANN has been rolling out new, interesting and valuable gTLDs for public use. At first, these TLDs can seem a little scary. What do you do without a .com? By now you’ve noticed that many companies are taking advantage of these gTLDs for branding opportunities, low prices, and their uniqueness. The right gTLD can help brand your business, and the right group of gTLDs can help to build your portfolio. As more gTLDs roll out and more companies adopt them, they will begin to become the norm. Take advantage of the newness of domains to build your portfolio before these domains and pricing get hot.

2. Look for Great Pricing

Not only are many of these gTLDs less costly than .coms, but they often come with special pricing when they are first unveiled. Look for what is called “sunrise pricing” for domains when they first become available. This refers to a cheaper pricing period for people getting in on the “ground floor” of a domain. DCC will often offer specials as new TLDs become available. New TLDs become available every so often, so if you missed sunrise pricing on one domain, chances are another will be available soon.

3. Expand Your Network

The domain industry isn’t as closed off as it used to be. The industry used to be just for experts and big investors. Now anyone can have their own personalized domain or start creating their own domain portfolio as a way of investing. How does this help you expand your network? More people than ever are purchasing their own domains. Connect with others like you or share with potential customers how easy and important it is to have your own domain. Grow your network with everyday people, not just “domainers.”

4. Know What Your Domain is Worth

If you’re building a domain portfolio, its very important to know what your domain or domains are worth. You most likely know what you paid for your domain, but that doesn’t mean you know what it’s worth. What would you sell your domain for? What kind of profit are you looking for? For help in finding out what your domain is worth, think of it a little bit like real estate–in fact, it is internet real estate. Search online for comparable sales of domains like yours. Do these seem reasonable? Over priced? Find a balance between the going rate of domains like yours and what you hope to make and set that as your price. It’s ok to be flexible, but not having a price in the first place shows prospective buyers that you’re either not interested in your domain, or can easily be taken advantage of with you losing out on a sale. Your domain is a form of investment, so always know its worth.

 

 

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Entrepreneurship Sales

9 Quick Business Networking Tips

business networking tips

 

Networking for business purposes takes various amounts strategy and intention, in terms of how you proceed in interacting with potential business prospects. Whether you want to make a connection with someone for sales reasons or to build up your business network in general, the following business networking tips will assist you in accomplishing your goals.

1. Business Networking Tips for Business Cards.

Business cards may seem old fashioned, but they help to make connections and provide easy to access contact information. Many companies offer professional quality,  inexpensive business cards. Even if you have a business card for your fulltime job, consider making one that highlights you and your skills individually.

2. Business Networking Tips for LinkedIn.

If you’re short on business cards, LinkedIn is a good option if you have a smartphone. Download the LinkedIn app and when you make a new connection in real life, you can ask that person to become a connection on LinkedIn while you’re still talking to them. Just remember to follow up on LinkedIn after the connection is made.

3. Business Networking Tips for LinkedIn Part 2.

The right headline on LinkedIn can make building your network easier. LinkedIn creates a default heading for you based on your current job title, but often times that mean your headline is something vague like “Manager.” Use keywords to build the right headline, like “Marketing Content Manager Interested in Digital Sales” now you’ve got four keywords in your title that is much for informative.

4. Business Networking Tips for Online.

Making connections online can be easy. LinkedIn provides suggested connections while Facebook and Twitter have features that let’s you see other people who are posting about things of interest to you. SImply reach out to these people on these networks or by email if possible and introduce yourself and your reason for reaching out. You’re on your way to a new connection.

5. Business Networking Tips for Offline.

Reach out to your local chamber of commerce or ask online connections for recommendations for in person events. If you can name your industry, chances are you can find a conference or gathering around it. If you can’t afford to travel to a conference specific to your industry, look for a general business networking conference close to your home.

6. Business Networking Tips for Introductions.

As you build your network, don’t be afraid to ask for introductions. People in your network all have their own personal network that could be a of value to you. Services like LinkedIn allow you to see how someone else’s network might connect you to someone who could be helpful to you. Don’t hesitate to reach out.

7. Business Networking Tips for How to Stay in Touch.

After you make your first connection with someone, set a reminder in your calendar to reach out to them monthly or semi-monthly. This way you will build a genuine relationship with your new connection and be able to identify how you can best assist each other.

8. Business Networking Tips for How to Offer Help.

How can you help your new connection? This should be your first thought when meeting someone. Ideally a connection will help you build your business, but you need to offer help to be deserving of their assistance. Help someone out first and they will be more likely to help you down the line.

9. Business Networking Tips for How to Offer Connections.

Just like you may want an introduction to someone new, offer introductions to your new contact. Do you know someone who might be helpful for the or have work for them? Send an email to introduce them. This helps to solidify your connection and keep you top of mind for how they can help you.

 

 

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New TLDs

How You Can Use These New TLDs

New TLDs

 

DCC has dozens of TLDs for you to purchase, use, and build your domain portfolio with. This large number of domain gives you many options, but can also be overwhelming. How do you know what to pick? For advice on earning income off your domain, see these posts. For advice on how to use some of these new TLDs, read on.

.network

This domain is a powerful tool for building any kind of network. This network might be one that connects you to potential employers or customers. Consider posting your resume, CV or business services to a domain like www.yourname.network. This is also a great option for building an affiliate network. If you have information to share with your affiliate network, or want to appeal to new prospects, a .network domain is a smart idea.

.solutions

If you own your own business, you’re usually offering a solution, whether it’s solving what’s for dinner or providing financial or consulting solutions. Consider your business area and if solutions is a smart way to market it. If it is, solutions can advertise your business and what you offer right in the name, like www.accounting.solutions or www.cpaconsulting.solutions.

.company

If you’re a little wary of committing to a domain that markets your services like “.solutions”, consider the basic “company.” This is a no-brainer if “company” is in your business name or you would like it to be!

.social

If you offer social media services or just want to offer a webpage that shares all of your social profiles in one space, this is the right TLD for you. If you’re providing services or want to start working in social media, consider www.yourcompanyname.social. Just want to provide a resource for people to know more about all of your social media profiles and where to find them, why not www.yourname.social?

.digital

Securing your internet identity is important and there’s no better way to do that than with .digital. A .digital domain shows that this is your digital home. Share your work, resumes, news, about you and whatever you’d like on your .digital site–this site shows who you are on the internet on your terms.

.media

.media is a great TLD to share all kinds of media. Consider sharing your business videos, photos, and audio or upload all of your YouTube and Vimeo videos to one place with your .media website. The TLD showcases what people will get when they visit, driving more clicks, as traffic is usually higher for sites with images rather than just text..

.marketing

.marketing is another great option to build your business online. Whether you’re an established marketer, or looking into affiliate marketing, this is a great branding option for you. Use www.yourcomapnyname.marketing or try to show off the specific marketing you offer like digital. marketing, or local marketing.

 

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Domains

10 Quick Domain Purchasing Tips

domain purchasing tips

Whether you are purchasing a domain for personal use, for sale, for your business, for your blog, or as an affiliate marketer of a product or service, there are many things to consider before making your purchase. Listed below are the quick domain purchasing tips your should consider as you go through the process from searching domain names to checking out.

1. Check Your Spelling.

Before you buy a domain, make sure your spelling is in order. Have friends “OK” your domain name idea and run it through spell check a few times. Misspelled domains miss important traffic and make your business seem unprofessional.

2. Know Your Use.

Are you a buying a domain to sell it later, use it, or just buying it to buy it? We recommend identifying the purpose of your domain before you purchase it. This can better guide you in your choices and make sure you buy the right domain for your needs.

3. Know the Value.

Know what your domain is worth before you try to sell it. Knowing your domain’s value allows you to set the right price to sell it in order to make income, as well as how to deal with people who want to negotiate on price. To find your domain’s worth, keep track of the price you originally paid and also search for sales of comparable domains.

4. Vary Your Portfolio.

If you’re interested in buying multiple domains, consider buying domains at multiple TLDs. This varies your investment and allows you to attract many different types of customers. Just know what your new TLDs are best for so you can position them properly when you look to sell.

5. Take Advantage of Discounts.

Many new TLDs have special pricing when they first become available. This pricing is called sunrise pricing and allows you to get a deep discount on some domains. Stay informed of domain news by following blogs and checking on the DCC website for domain news.

6. Stay on Renewals.

After you purchase a domain, don’t let it lapse. A domain lapses when you fail to renew it or pay your bill. These lapsed domains can make you look unprofessional and also make it impossible to access old content you’ve linked to. If you want to keep your domain and your online presence, always renew on time and have a reliable form of payment attached to your account.

7. Transfer Easily.

If you first purchased your domain with another registrar but are now a member of DCC, it’s easy to transfer your domain. DCC can facilitate the process for you and will more than likely beat the price you were paying at your previous registrar. To start the process, navigate to https://www.domaincostclub.com/ and click on “Transfer Domains” at the top navigation.

8. Promote as Needed.

Domain promotion is easy because it can all be done online. Use social media to promote your brand or to advertise domains you have for sale. Create friend lists of people interested in domains and reach out to them directly to let them know of new opportunities.

9. Use Your Address.

If you plan to use your domain, really use it! Think of all the ways you can promote your domain while using it as the same time, like email. Set up an email account at your domain to advertise your domain and the services you offer with each email. Include your domain in your email signature to fully brand your interactions.

10. Brand Yourself.

Nothing lets you build your brand online quite like your own domain. Your domain can be used for something as simple as hosting your online portfolio and resume to something more complex like a fully responsive site for your businesses services. Own your domain and own your brand.

 

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Uncategorized

Analytics for Social Media Marketing

Analytics for social media

You’re spending a lot of time promoting your business on social media, but is it working? How do you know when you’re marketing it successful? One way of knowing the success of marketing, is of course, increased business. But how do you know if this increased business was related to your marketing and not some other factor? Read on for ways to identify the effectiveness and interpret the analytics for social media marketing online and off.

Analytics

Social media sites like Twitter and Facebook offer impressive analytics information. This analytics information will let you know how your marketing is performing online, but unfortunately can’t tell you much about how this marketing converts to customers or sales. These analytics are essentially data points that help to tell you how successful your posts are, who is following you, and how far your content reaches. Many social networks offer some form of analytics. Here’s an overview of the biggest two.

Facebook Insights

Facebook calls their analytics offering Insights. Insights are only available if you have a Facebook page, not just a profile. Once on your Facebook page, choose Insights on the top navigation. In the overview of Insights, you can see how your page likes are increasing, your reach of posts (how many people are seeing your posts), and engagement (how many people are engaging with your posts in some way.) To dig deeper into your analytics, scroll down below this information to see how each individual post you created performed. If you want to find out the best time to post, visit the “Posts” tab to see when your fans are online. To learn more about the people who like your page, choose “People” to see demographics of your fans. Facebook offers lots of details about your page, so click around and see what other information might be useful to you. You can also choose to export this information into an spreadsheet to really dig into the numbers.

Twitter Analytics

To see your Twitter Analytics, make sure you’re logged into your Twitter account and navigate to analytics.Twitter.com. You should see the stats for your Twitter account in front of you, if not, click “Login” in the top right hand input your account information. To get a general idea of how your account is performing, navigate to “Home” at the top navigation. Under the home section you will see your top tweet, top mention, top follower and top media tweet of the past month. This information will let you know which tweets are most popular and farthest reaching. To dig deeper into tweet performance, you can navigate to “Tweets” in the top navigation. Here you will see a breakdown of how each of you tweets performed, throughout different time periods. Want to know more about who your followers are? Click on “Followers” to see a demographics and interests breakdowns of the people following you. Check on this information at least monthly to see how you should adjust your marketing strategy. Want to know in the moment how a tweet performed? Go to the tweet in your stream and click on the graph icon to the right of the star symbol. Information on your tweet will appear in real time. Like Facebook, Twitter also lets you export your analytics by choosing “Export” in the right hand corner. This gives you a spreadsheet of all your tweets over a periods of time and tons of information and data on them.

Surveys

The above information lets you know how your marketing is going on social media, but how do you know how it’s affecting your business in person or at your online store? Ask. Simply ask people how they heard about your company. You can accomplish this with a survey sent to customers after they purchase through your online store or with a simple contact form on your website. Have a brick and mortar store? Ask people at checkout how they heard about you. This information will help you decide if your marketing is effective at generating interest, business or both.

 

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Sales

How to Follow up with Leads After the Business Card Exchange

How to Follow up with leads

 

So you’ve gone to a networking event and connected with a few people. Good job! But what do you do next? Read on to find out how to follow up with leads and the dos and don’ts of maintaining and building connections after that first exchange.

Don’t immediately ask for a favor.

Networking is important because often those connections you make can be a benefit to you at some point. However, theses connections are in fact relationships and require a two way effort to thrive. That means you don’t just make a connection to get something, you need to give a little too. Asking for a favor or what your new connection can do for you right away is a bad choice and can result in you fracturing your new relationship.

Do check in.

After your first meeting, consider sending a short note or email to your new connection and mention how great it was to meet them as well as some of the things you talked about. Ask your connection about their business and how things are going for them. This reminds your connection of who you are and lets them know that you’re not just looking for a favor.

Don’t ask first.

So you’ve sent your note and heard back from your connection, is it OK to ask for a favor now? If you can hold off asking for something do so. See how you can help your connection first. Try to reach out to your connection several times and develop the relationship before you ask for something. Better yet, build your connection before you need something, that way you build meaningful relationships and when you do need a favor you’ll feel more comfortable asking and your connection will be more likely to assist you.

Do ask what you can do.

It’s never too early to ask what you can do for a new connection or offer ways to help them. As you reach out regularly offer your connection some sort of help. This can be as simple as a link to a news article you found helpful or letting them know of some new opportunities in their field. The more you help your connection, the more likely they will help you.

Don’t look for better connections.

Networking is called so because you are building a network of people, not a connection with just one. With some networking, the person who can help you most in your business may not be your new connection, but one of their connections. Don’t make the mistake of asking a new connection for an introduction right away. This may make your new connection feel uncomfortable and be difficult for them as they don’t know you well just yet.

Do expand connections in a logical way.

As you establish relationships with your new connection, the introductions will come. As you get to know people in your network, they may think to themselves that they know someone who might be good for you to meet. Let connections develop and work on them and you will see be given the chance to expand your network even more.

 

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