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Marketing

4 Habits of Successful Marketers

Habits of Successful Marketers

 

If you’re trying to connect with many potential customers at once, you’re participating in a form of marketing. There’s no need to get overwhelmed by the word “marketing” or “marketer,” it’s actually a part of business that comes naturally to most people. Getting the word out about your business is marketing. But of course, not all marketing is successful. Below are four habits of successful marketers which will help you take the next step from getting the word out about your business to actually marketing your business successfully.

They Understand Their Audience

Top marketers understand their audience and who they are. Who is your audience? Your audience is anyone you’re trying to promote your business or services to. It may be easy to say you’re trying to promote to anyone and everyone because you want you business to grow, but this type of unfocused promotion is not helpful. Really think about who would benefit most from your business and services and who would be most likely to buy in. This is your audience. Now that you know your audience, it’s much easier to promote to them. Tailor your message to these people, craft your brand in a way that would appeal to most to them, ask them how they feel about your product. Your understanding of your audience helps guide your marketing and your business.

They Speak Simply

Much of marketing is communications. It’s emails, newsletters, the text on your website. With all these words floating around promoting your business, it’s important to keep them simple. Explain your business simply, do not try to build it up or mislead your customers. Keep your sentences short and to the point. Top marketers don’t use flowery languages to try to get you to buy their product, they get to the point of what they have to offer and let the customer decide. Try to do the same with your business.

They Get to the Point

Slightly different than speaking simply is getting to the point. Why are you sending an email, sharing a Facebook post of writing a blog update? Share the point of this new information with your audience right away. Are you launching a new product, have a new team member or slashing prices? Get to the point of the information you’re sharing in the first sentence if possible. This way customers don’t get lost in meandering paragraph of text only to miss the point of your piece.

They Respect Your Time

Top marketers respect your time–they know everyone is busy. These marketers share only what is relevant and what will be helpful for you. Their emails are short, their updates share key points and they respect that you have a job to do too. This is especially true if you’re an affiliate marketer. Chances are that most of the people you’re working with have very busy schedules and just do marketing on the side, try to respect their time by keep updates quick, and to the point and allowing them the freedom to do work when best fits their schedule.

Successful marketers usually have a natural inkling, but most skills are learned and practiced. Try simplifying your approach and just working on the four skills above. As you get more comfortable, try out new tactics!

 

 

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Social Media

Which Social Media Sites Should You Be Marketing On?

What social media sites should you be marketing on BL

Social media is great for marketing your business or building your network. But with so many options, it’s hard to know which site you should be utilizing for your marketing efforts. Different social sites speak to different audiences, in different ways, and what works for one social media site may not work for another.  

So, which social media sites should YOU be marketing on? We break them down for you below.

Facebook

Facebook was originally a friendship based networking site. When Facebook was launched over 10 years ago, it was service to connect college students. Now it’s open to anyone in the world and has over 1 billion users. While Facebook is still friendship based, it is increasingly business friendly. One big reason to be on Facebook is the sheer number of users. Most people you know or want to connect with are already on Facebook. While promoting your business on Facebook can sometimes be tricky (people can easily hide what they don’t want to see) the sheer number of people on the network make it a smart choice to do some marketing.

LinkedIn

LinkedIn was built for business, advancing in your career, and making business connections. Because of these reasons, it makes sense for you to market and build your network on LinkedIn. LinkedIn is a fast growing social media network, but still has far fewer users than Facebook. Also users do not log in to LinkedIn or access their page as frequently as they visit Facebook. Use LinkedIn to build a strong network, but know your marketing may not be seen by as many people as content on Facebook will be.

Twitter

Twitter has nearly 300 million monthly users and the best part is that you don’t have to be friends with them or have an established connection for them to see your marketing content. Thanks to the 140 character limit and a fast moving feed, Twitter takes minimal time investment. Twitter is a great place to market your business and test strategies. One tip: Do research into the right hashtags to make sure your content is seen by the most people.

Instagram

If your business is photo-friendly, Instagram is a great choice. This increasingly popular network relies on hashtags just like Twitter in order for users to find content. Photo-friendly businesses like hair salons, doggie daycare, or travel services thrive on Instagram. If your company isn’t photo-friendly try to get creative in your use of Instagram. Motivational quotes over a fun background are often popular on Instagram and can relate to many business areas. Think of ways they can apply to you.

Google+

You may have heard that Google+ is dead, and that may be partially true. But thanks to the popularity and dominance of the Google search engine, it’s still important for your business to be on Google+. To market on Google+, make sure your page has all the important business information like address, hours, and even some photos. Direct your customers to leave reviews on Google+ as well. This way, when someone searches for your business or a business service like yours, your results will be favored by Google and appear higher up on the search results.

 

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Social Media Uncategorized

How to Choose the Right Social Network for Marketing

How to Choose the Right Social Network for Marketing

 

Using social media for marketing is a smart choice. Social media is free, ubiquitous and reaches many people at once. However, with what seems like a new social network popping up each and every day, how do you know which networks are worth marketing on and which are a waste of time? Read on for some helpful criteria when considering how to choose the right social network for marketing based on your needs.

Audience

Before you find out the demographics of the audience of a social network, you first need to think about the demographics of the people you are selling to. Are your potential customers teenagers? Young professionals? Or maybe retirees? You can find out by doing a quick survey of who you are already doing business with–no need to ask, just go with what information you already know–or by identifying who the ideal person is for your product.

Now that you have that information, check it against the demographics for specific social networks. Some searches online can identify that Twitter tends to have a younger demographic than Facebook, whereas LinkedIn is for more business-minded people. You can find case studies and information of the demographics of many social networks online, but also remember there are exceptions to the rule and some audiences aren’t what you think. Increasingly across many social networks, the fastest growing user population is baby boomers, not the first group you might think of when it comes to social media. In short, identify your customer base and then find the social network that matches up with them.

Media

Different social networks rely on media in different ways. Facebook posts are easy to skip over when there’s no image, Twitter posts can go far with just text and Instagram posts rely on image only. Consider what media you have to share when choosing a network. If you have lots of imagery, consider Facebook or Instagram. If you don’t have images or don’t have the time to find them, Twitter may be a better fit. Love marketing with video? Sounds like YouTube may be the best place for you.

Frequency

How much time do you have for social media marketing and how frequently can you post? Consider this before you a choose a network. Twitter streams and updates move so fast that if someone visits your profile and sees you haven’t tweeted in a week, they may think you’re not using your account very much and are unresponsive. However, weekly posts on Facebook may be just the right amount. YouTube is a great network if you can only post monthly, because a high quality video monthly is better than a poorly edited one more frequently. Also networks with the ability subscribe to channels, like YouTube, put less pressure to update frequently. With subscription, no matter how often you update, your followers will be notified.

Skills

Social networks like Instagram and YouTube can require some special skills, like video editing and photography. Facebook, Twitter and LinkedIn are open to a variety of skill levels and allow for easy access. Consider what skills you have and what you might need to be successful on a network before joining. Once you make a presence on a network and have a following, you want to keep your content consistent and of quality, so make sure you choose the right network(s) for you audience, media, time and skill level.

 

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Domains

10 Reasons We Love gTLDs

gTLD

 

Domain Cost Club is built on the accessibility that generic top level domains (gTLDs) give the domain world. How do these gTLDs work? In the early days of TLD, countries around the world were each granted their own TLD, usually an abbreviation of their country name. These are referred to as ccTLDs. People had the ability to buy the ccTLD for their country or purchase another top level domain (TLD) like .org or .com. With such few options, pricing was high for these domains and the options to creatively brand were low. In recent years, the governing body of the domain industry, ICANN, began releasing generic domains, gTLDs, opening up the domain industry and internet like ever before. Still not convinced why you should be interested in these gTLDs?

Here are a few reasons we love them:

1. Branding

gTLDs give you the option to brand your entire web address, not just the root domain. With the right TLD you can brand your domain as “www.sonnys.restaurant” rather than just www.sonnysrestaurant.com. This allows for a shorter domain and tells your website visitor what your site is all about before even hitting your landing page. Consider all the ways you can brand your business or yourself now that you don’t have to work around (or pay for!) .com.

2. Price

gTLDs are available for yearly registration for varying amounts. A browse around the DCC website shows that we offer domains for just a few dollars per year to closer to $100 per year. But despite some of these prices, most gTLDs are less expensive than .coms. Additionally, gTLDs let you experiment in the domain world without breaking your budget.

3. Fun

Have fun with gTLDs like .ninja, .coffee, and .flowers. These domains let you brand your business or just have fun! There’s nothing fun or special about .com, but unique gTLDs let you have fun with your domain and connect with your website visitors in a new way.

4. Possibilities

What ending are you interested in for a gTLD? Chances are, it exists. If you’re looking for just the right branding or the domain name that will get stuck in everyone’s head, look to gTLDs to fill those needs. Don’t feel locked in by a few choices between .org and .com, with gTLDs the possibilities are nearly endless. Even better, you can buy many of the gTLDs right through DCC. DCC is where possibility and access meet for these great gTLDs.

5. Access

Thanks to their price point and sheer number of possibilities, many people have access to gTLDs. This means you have the opportunity to do business with and share domains with many people. Build your portfolio with less expensive domains and help others get started by purchasing their new gTLDs through you. Or, share with others the great pricing available through DCC and get them started on their path to building a portfolio–while earning a bounty yourself!

6. Memorability

Unique and fun gTLDs can often transform into memorable domain names. Having .com at the end of your web address can make it forgettable. With the right gTLD, like .digital or .marketing you can make your web address even more memorable without having to do additional work.

 

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Marketing

5 Ways to Market Your Domain for Sale or Use

market your domain

Now that you’ve purchased your domain(s) through DCC, how do you plan to use it? Your domain is an investment, no matter if you’re using it for your own business or planning to sell it for a profit. Read on for ways to market your domain, whether you plan to sell the domain or use it, and get a return on your investment.

Domains For Sale:

Email Marketing

Email marketing is a great way to share that you have a collection of domain names for sale. Email marketing should be conversational and to the point. You’re not trying to make a sale, you’re trying to make a connection and tout the benefits of your domain.

Before you start emailing, remember that email marketing requires a double opt in before you can reach out to someone by email. That means someone needs to sign up to receive emails from you and then confirm they would like to receive these emails and their signup was not a mistake. This can be accomplished with a contact form on your website where visitors can sign up with their email. As you get their emails, send them a note to ensure they want to be subscribed. Then its up to you to market and share why others should be interested in investing in your domains.

Social Media

Social media is great place to promote your domains because people who will see you promotion are already online and browsing. You should promote on social media just how important it is to have a branded domain or share how much income you’re building with domain sales. Make your social media posts fun, but informative and don’t post so frequently that others grow weary of the information. Also, consider creating your own Facebook and Twitter account for your domain promotion, that way, you know that the people that fan or follow you are truly interested in the domain world.

Referrals
DCC offers great pricing on our domains through our membership offerings. As soon as you become a DCC member, you have access to at-cost pricing, which means you pay what we pay for domains. This kind of pricing makes DCC the right choice for many people, including people you already know. So consider sharing DCC with your network and each time someone you referred becomes a member, you will earn between $25 and $200.

Domains For Use:

Content Marketing

If you’ve purchased a domain to use for your own business, content marketing is an effective way to establish your business and promote your website. Content marketing is when you produce great content in the form of blogs, videos, and photos, and share them to drive people to your website. Consider creating a blog to go with your business website that talks about best practices within your industry. Or create videos that promote “how to’s” within your industry. These are powerful ways to offer people something for free to drive them to your website and then share your business with them .

Search Engine Optimization

Search engine optimization or SEO is important for driving traffic to your website. This means doing research on sites like Google AdWords Keyword Tool to find out what words or phrases are popular in your industry. Once you find these phases, use them in your content marketing. To really get the most out of your SEO use these popular words and phrases in your actual domain name. Like beach.vacations or investing.money. The right keywords will market your site without you having to actively do so.

 

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Domains

How to Choose A Good Domain Name or TLD

how to choose a good domain name BL

Purchasing a domain name through DCC can be a great investment, so you want to be sure you’re choosing the right one for your needs. But how do you know what makes a good domain name for yourself or others? Read our tips below to help you make the right domain name investing choice or to learn how to choose the best domain name for yourself.

Use

How do you plan to use this domain? If you’re interested in using it for your own business, think of how the domain will best represent your business. If your business is a pizza place named Rudy’s, consider the domain name that includes Rudy’s and pizza like www.rudyspizza.net or www.rudys.pizza. These kind of domain names promote your business. However, if you want to purchase a domain name to sell, consider something more generic like www.menu.pizza or www.local.pizza . The use of the domain you’re buying will play a large part in the naming of it.

TLD

DCC offers you a large number of top level domains that are newly available. These are the kind of domains that unlike .com and .net are descriptive and give website visitors a better idea of the site they are navigating to. DCC offers all kinds of TLDs, so it’s up to you whether you want a domain name that lives at a .com or something more descriptive like .money or .science. Of course, you can buy domains at multiple TLDs through DCC, so it may be best to buy some more traditional .coms and experiment with other TLDs to see which you are more interested in.

Application

How are you going to use this domain? Will you be using it at all or just looking to sell it down the road? Considering the application of this domain will go into your choices of domain name. If you’re building a portfolio, do research on popular domain names and see what these domains names often sell for. If you’re using the site for yourself, do your keyword research. What keywords are popular in your industry and will get people to your domain?

Spelling, Grammar, Homophones

Domain names aren’t forever, but that doesn’t mean you should be sloppy with them! When choosing your domain name, be careful of accidental misspellings. Some companies get creative with the spelling of their name, but that only works if it’s intentional. Spellcheck everything you plan to include in your domain name and get a few other opinions on it  before you purchase. The same goes for grammar and homophones.

Homophones are one of those things you learned in elementary school but didn’t think you would need, but you do now! Homophones are words that are spelled differently but sound the same, so watch out for “to” two” and “too” or “our” and “are”. Be sure you are using the version of the word you want in your domain and get a second opinion before you buy!

 

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Domains

What is a Domain Name? Why Should I Get One?

What is a domain name

 

The domain industry can be intimidating–first starting with all the vocabulary. We’ve created a post with some common domain vocabulary, but in this post we want to focus on domain names, what they are, and why you need them.

Look up to the top of your browser, do you see that address that starts with http? That is your domain name–sort of. You may know this as a URL and while a domain name is sometimes a URL that is not always the case. Thoroughly confused? A domain name is the actual name of the website whereas a URL can contain that name, but also other words. For example, www.domaincostclub.com is a domain name. That is the official and main domain of that website, while https://www.domaincostclub.com/tlds.dhtml is a URL that contains the domain name www.domaincostclub.com. Think of a domain name as the main part of a website and usually where you start.

So why do you need a domain name? Think of all the reasons you visit domains each day–to look at a restaurant menu, buy something from a website, learn more about a business. All this information can be found at domain names. Domains are a great way for you to brand yourself or build your business.

Buy for You

If you have a restaurant, you run a business, or you want to share your knowledge, you need a domain name for yourself. This is a way for people to find you online. So purchase a domain that suits you, like www.Mikes.Restaurant and start building.

Build a Portfolio

If you dont have an immediate need for a domain, it’s easy to see that others do. So start building a domain portfolio. Explore the new TLDs and see which drive traffic and make the most sense for you to own.

 

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Landing Pages Marketing

These Thank You Page Best Practices Will Help You Move Leads Down the Funnel

lead funnel

In our last post, we discussed best practices for a landing page that will successfully convert leads. Once your leads click on your ad and submit your form to receive whatever offer you’ve advertised, they should be directed to a well-designed thank you page.  A thank you page let’s the lead know their request has been received and allows your brand to have another opportunity for conversion.

The following are best practices for content to be included on your thank you page:

1. Clean Design

Just as you should have done in your original landing page, make sure your thank you page is clean and easy to navigate. Your visitor should not be confused on what their follow-up options are. Also make sure the branding and design matches that of the original landing page. The ad to the landing page to the thank you page should all read like a story.

2. Remove Distractions

Once your lead has converted and been directed to the thank you page, you want them to take some other action that will force them to continue to interact with your brand. Take out links to the homepage, or the like, which will not do anything to assist you in converting the lead in any other way.

3. Confirm the Submission

Make sure the user knows that your business has received their form and you are taking the next action, whatever that might be. Let them know the form has been submitted and either they will be contacted, their order will be shipped, or some follow-up will occur after this.

4. Include a Relevant Offer

Think of your thank you page as another landing page, and another opportunity to make a conversion, as mentioned above. If you are an affiliate marketing company and your original offer was a discount on signing up, you should include a link or on-page ad to a “refer a friend” commission, or something else that would be relevant to the offer they just acted on. Other ideas for additional offers include webinars or coupon codes for other products.

5. Tell Them Why to Follow Your Social Accounts

It’s all well and good to include links to your social accounts and hope that people click, but why not give a little push to increase your chances of gaining likes and followers? By including larger social icons with blurbs that mention why they should follow you on social and what kind of content they will see from you, they may be more inclined to click. For example, if you are a domain registrar and this lead just converted on an offer for a discounted domain name, they may be interested in how to design their website or want to learn about simple social media tips to increase traffic to their new site. Letting them know that this is the kind of content you post about on social will be much more likely to get them to follow than simply placing a link to your twitter account.

6. Include Value Added Blog Content

The same concept from above applies to this best practice. Offering free content on subject matter that would interest your lead will allow them to get to know and trust your brand more. If your social accounts post about various categories this lead cares about, they will most likely also care about the original content being created and posted on your blog. Choose to include a blog post that is, again, relevant to your initial offer – make your story continue.

7. Ask them to Subscribe

Let the lead know what kind of content they can expect to receive if they sign up for your email newsletter and provide a simple email submission form to close the deal. From your end, you make sure your drip marketing campaigns provide interesting, trustworthy content that would apply to your leads, no matter where they are in the funnel. Remember, you should use your email marketing to push leads like this down the funnel to make them a customer.

8. Try Including a Video

Videos generally get very high click rates on thank you pages. At this point we can assume the lead is interested in your brand or type of product based on the fact that they submitted your form to receive your offer. This lead is most likely interested in learning more about your brand, how your products work, more details on the offer, or something in that realm. Remember, the idea is to keep this lead engaged with your brand for as long after conversion as possible.

9. Show Off Your Social Proof

Including reviews from current and previous customers, bloggers, reliable news or online sources is an awesome way to seal the deal with your lead and increase their trust with your brand. People like to know how others like using a product or service and will often be more likely to complete a purchase if they see the product got great reviews from others that used the product or service. “As seen on” images, such as “As Seen on The Today Show,” or “Dr. OZ,” also work as wonderful social proof on a landing page.

10. Let Them Share

Ask visitors to share the offer on their personal social channels or via email. Using the same concept from above, but to an even higher degree, someone will be more likely to make a purchase if someone they know personally has actually emailed them an offer with the assumption that the person they are sending to would be interested in it.

BONUS: Send an Auto Confirmation Email

Make sure you set up an auto-responder email to confirm submission of a form and thank the lead for their interest. This email is an entirely new blank canvas with even more chances to convert a lead in different ways. Include any of the best practices above that you didn’t have room for on the original thank you page, or include the same best practices with different content! The point is not to waste an opportunity to touch a lead an additional time and get them to engage with your brand further.

Remember to keep your design clean and your paths to conversion easy for your user to understand. In other words, you probably won’t be able to use every single best practice on every thank you page. Choose the ones that are most relevant to the original ad and landing page, and whichever ones align with your most important conversion goals at the time. It’s also a good idea to test different thank you pages to see which content resonates better with your leads.

What did we miss? What is you “must have” piece of content on your thank you page? Let us know in the comment section…

 

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Landing Pages Marketing

2015 Best Practices for Landing Pages that Convert

landing page best practices 2015

 

So, you got your target customer (we hope,) to click your offer or ad – now it’s time to make sure you close the deal and get their info. Whether you’re goal is to collect an email address, garner a subscription to your blog, or have your customer complete a download, etc. the second most important part of that process, after creating an effective ad or offer, is the effectiveness of your landing page.

There are many reasons a lead may click the ad and then fail to complete the landing page form, but listed below are some best practices you should follow in order to design landing pages that convert.

1. Consistent with the source

The “one size fits all” method that many people use for landing pages is simply not effective anymore. Your offer, writing style and design should be consistent with the channel it is being displayed on. For example, if your offer is a discounted price on an affiliate marketing membership being shown on Facebook, your landing page should reflect that. You would want to use more casual, peer style writing than you would if your offer were a whitepaper download coming at the end of a Forbes magazine article. Also, make sure to use some of the exact language you had in your ad from the original channel in your landing page. This reassures the lead that they have clicked into the right place and it’s the page they want to be on. 

2. Take audience into account

Each channel you use to advertise can potentially have different audiences viewing your content. The style of copy, design of the landing page, and content on the page should always be tailored to fit the type of person clicking your offer and the channel that they came from. Who did you target in your ad or offer? What kind of content resonates well with them? Your landing page should reflect the “mindset” of your lead based on your targeting and where they clicked over from.

3. Closes the deal

Use clear and concise sales language in your landing page. Your lead wants to know exactly what your offer is, why they should want it, and what they can expect after submitting the form. Bullet points and check marks come in handy here. Use strong, action language, like “download the guide,” or “get a call from one of our experts,” to ensure the lead understands what the exchange of information is for.

4. Shortest form possible

The process of landing page completion should be as painless as possible for your viewer. Extensively long forms are an enormous deterrent for leads, and increase the chances of abandonment. Only require the fields you absolutely need from this person in order to get in contact with them, nurture them, or get them what they need for the offer they clicked on. One other option if you absolutely have to have a long list of form requirements is to have multiple parts, or a form that builds. Once you receive one or two of the form fills, then they move on to the next part of the form. However, avoiding a long form is always the best option.

5. One clear CTA

There is nothing worse than a landing page that has so many calls to action that the lead doesn’t know which one to click first. Make this as easy a path as possible for your potential customer. They should know exactly where the CTA button is immediately upon opening the landing page; in addition to what they need to do (i.e. fill out the form) and what they are getting in return. The CTA should look clearly like a clickable button, should stand out against the rest of the page, and should use action language. Examples of good CTA’s include: “Download Now!” – “Get My FREE Quote!” – “Sign Me Up!” – etc.

6. Limit Distractions

Too many links, buttons, images, and the like, floating all over the landing page simply distract the lead from what you actually want them to accomplish while on the page, which is filling out your form. The more opportunities they have to click out of the landing page, the more you are increasing your chance of the form never being completed by a potential lead. Save the social links, blog posts, and homepage links for the Thank You page, once the lead has already submitted their info.

7. Urgency is a plus

If it makes sense to include verbiage such as “limited quantity,” or “limited time offer,” do it. It’s marketing 101 knowledge that urgency can increase the chance of your sale based on consumer psychology. It won’t make sense to include urgency on every offer or landing page, but is a great option if you are able to make it relevant.

8. Contrasting colors

Using contrasting and complimentary colors throughout your page is the best way to direct your visitor’s eyes on the particular path that you want them to follow. Contrast in colors makes the copy easier to read, makes the CTA really pop off the page, and is simply aesthetically pleasing to the eye. For example, an orange CTA button looks great when the entire page uses muted blues and whites. Your visitor’s eye is automatically drawn to the one color that stands out above the rest.

9. Limited Copy

Again, you want this process to be easy and painless for the lead – you don’t want them to feel overwhelmed by two large paragraphs they feel they have to read before filling out a form and giving you their information, and instead decide to abandon the page. A heading which reassures them they are one step away from redeeming the offer they clicked on, a sub heading, and a few bullets should be enough to explain again, after having already seen your ad and been interested in the offer, to the lead what will happen once they hit that submit button.

10. Responsive design

Always remember that your landing page needs to look just as clean and well designed on a mobile device as it does on a desktop computer. In fact, it would behoove most marketers to put more emphasis on mobile devices than desktop, as mobile is quickly becoming the primary viewing device for most people. Make sure your template and design stacks your content the best way possible, and that your form is always above the fold. Do not force your lead to scroll, or potentially click out because they don’t even know there is a form to fill out below the fold.

The best practices listed above will help you to ensure you are designing landing pages that convert leads into customers. However, the channels used, quality of your ad or offer, and a number of other factors go into the success of a campaign. Stay tuned for next week’s article regarding best practices for “Thank You” pages.

 

 

 

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Entrepreneurship

10 Books Every Entrepreneur Must Read in 2015

best entrepreneur books

An entrepreneur can be considered anyone who identifies a need, and fills it. This person will organize and run a business based on their instincts, and is willing to risk a substantial amount to do so. Whether the business is large or small, run out of a skyscraper or a work from home business – it’s not what the business is, or how it’s run that makes the entrepreneur. It’s the spirit inside them.

The most important ways to learn, grow, and progress along your journey as an entrepreneur is to read and listen. Read articles and read books. Listen to speeches and listen to podcasts. Just keep learning.

Here are 10 books every entrepreneur should read this year:

1. The E-Myth Revisited – Michael E. Gerber

An updated version of the widely popular The E Myth: Why Most Businesses Don’t Work and What to Do About It, this book details the common myths surrounding starting your own business and how to avoid them to ensure success.

2. How to Win Friends and Influence People – Dale Carnegie

Learn how to win people over, make them see and agree with your point of view, and influence them to make the decisions you want to make. This book is the holy grail of communicating with people successfully for business purposes.

3. The 4-Hour Workweek – Timothy Ferris

Work less, play more – that’s the theory of this author. Learn how to live luxuriously by increasing efficiency, outsourcing responsibility, and changing your mindset in order to work only 4 hours per week, while still building your fortune.

4. Rework – Jason Fried and David Hansson

Accelerate your success in business with this fast-paced approach to entrepreneurship. This book encourages the reader to learn by experience and take more action, instead of spending endless amounts of time planning.

5. Cold Calling Techniques – Stephen Schiffman

The most important part of business is sales; if you can’t sell your product or service, you’re done. This book will break down tried and true sales techniques that will ensure you close the deal.

6. The Lean Startup – Eric Ries

Grow your business faster and ensure your startup isn’t in the majority of failures with these developmental business tips. The lessons in this book are inspired by “validated learning,” and many components of lean manufacturing.

7. The Fountainhead – Ayn Rand

A less direct focus on business and entrepreneurship, this novel inspires the reader’s individualism and should motivate them to create their own path. Taking risks and accepting the consequences are something every entrepreneur should be prepared for.

8. Losing My Virginity – Richard Branson

An autobiographical adventure of one of the most brilliant entrepreneurs of the century. Branson details his business philosophies that he credits his success to.

9. Jab, Jab, Jab, Right Hook – Gary Vaynerchuck

This book is a straight to the point blueprint on how to cut through the noise to reach your customers and beat out your competition in doing so. Written by a social media expert, this book offers tangible takeaways on how to tell your brand’s story.

10. The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career – Reid Hoffman and Ben Casnocha

Co-authored by LinkedIn co-founder Reid Hoffman, this book inspires the readers to accelerate their career by treating it like a startup business. Advice from some of Silicon Valley’s most successful entrepreneurs is bound to inspire action.

Force yourself to gain some advice and inspiration on your entrepreneurial journey. There is no reason to go it alone. These books are bound to spark something inside you to get motivated and just do it – whatever it may be.

 

 

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