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Social Media

How to Use Twitter for Your Business

How to use Twitter for business BL

You may be wondering how to use Twitter for your business to actually see some measurable ROI. Well, Twitter is a great tool for business, but how you use it personally and how you use it for business should differ. Read on for the best ways to drive traffic and business using Twitter.

Your Profile

Like profiles for many online sites, think keywords. With just 160 characters, slightly longer than a tweet, your profile should be a place for keywords about your business, not your whole mission statement. What industry are you in? What do you specialize in? Include this information in your short profile to ensure your profile comes up in searches. There’s no need to include hashtags in your profile (though many people do) Twitter will identify the keywords in your profile, hashtag or not. Also important for keyword searches is your Twitter handle. Your handle is simply your username on Twitter. Twitter looks for keywords in usernames as well, so your username has an impact on who finds you or doesn’t.

Who You Follow

Follow people related to your business for two reasons. Reason number one, people may often click to see who you follow to learn more about you. If you follow a ton of random handles, it may be hard for people to figure out what you’re allow about. So follow a curated list of people related to your business. This curated list is reason number two why people you follow is important. Twitter is great in that easily allows you to share content from others in the form of a retweet. In a business account, you want what you share to be relevant your business So if you’re following the right curated list, you’ll see tweets related to your business and allow for a simple retweet related to your industry, no extra searching required.

What You Share

Separating personal views and business ideas on Twitter can be difficult. Unlike Facebook where you can use your personal profile to manage a professional page, Twitter doesn’t have that option. So be careful what you share. Consider having a personal Twitter and a business Twitter. Keep opinions and thoughts on your personal  account and news, links and relevant information on your business account.

Looking the Part

Have a logo? You should! Your logo is a great choice for a Twitter profile photo, this lets people know more about your business and shows you off as a legitimate business. If you don’t have a logo, consider a photo of yourself and share your role with the business in your profile so people can easily connect you and the business when they visit your profile. As for cover photos, use something relevant to your business and make sure it isn’t blurry. Twitter prefers large, high resolution photos for cover photos, so find one that fits and check it before saving.

Getting Statistics

Twitter offers two ways to get analytics. Want to know how  tweet is performing? Simply click on the graph icon below it to see impressions and engagement on the tweet. To see how your account is doing over time and learn more about your followers, visit analytics.Twitter.com.

 

 

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Entrepreneurship Sales

9 Quick Business Networking Tips

business networking tips

 

Networking for business purposes takes various amounts strategy and intention, in terms of how you proceed in interacting with potential business prospects. Whether you want to make a connection with someone for sales reasons or to build up your business network in general, the following business networking tips will assist you in accomplishing your goals.

1. Business Networking Tips for Business Cards.

Business cards may seem old fashioned, but they help to make connections and provide easy to access contact information. Many companies offer professional quality,  inexpensive business cards. Even if you have a business card for your fulltime job, consider making one that highlights you and your skills individually.

2. Business Networking Tips for LinkedIn.

If you’re short on business cards, LinkedIn is a good option if you have a smartphone. Download the LinkedIn app and when you make a new connection in real life, you can ask that person to become a connection on LinkedIn while you’re still talking to them. Just remember to follow up on LinkedIn after the connection is made.

3. Business Networking Tips for LinkedIn Part 2.

The right headline on LinkedIn can make building your network easier. LinkedIn creates a default heading for you based on your current job title, but often times that mean your headline is something vague like “Manager.” Use keywords to build the right headline, like “Marketing Content Manager Interested in Digital Sales” now you’ve got four keywords in your title that is much for informative.

4. Business Networking Tips for Online.

Making connections online can be easy. LinkedIn provides suggested connections while Facebook and Twitter have features that let’s you see other people who are posting about things of interest to you. SImply reach out to these people on these networks or by email if possible and introduce yourself and your reason for reaching out. You’re on your way to a new connection.

5. Business Networking Tips for Offline.

Reach out to your local chamber of commerce or ask online connections for recommendations for in person events. If you can name your industry, chances are you can find a conference or gathering around it. If you can’t afford to travel to a conference specific to your industry, look for a general business networking conference close to your home.

6. Business Networking Tips for Introductions.

As you build your network, don’t be afraid to ask for introductions. People in your network all have their own personal network that could be a of value to you. Services like LinkedIn allow you to see how someone else’s network might connect you to someone who could be helpful to you. Don’t hesitate to reach out.

7. Business Networking Tips for How to Stay in Touch.

After you make your first connection with someone, set a reminder in your calendar to reach out to them monthly or semi-monthly. This way you will build a genuine relationship with your new connection and be able to identify how you can best assist each other.

8. Business Networking Tips for How to Offer Help.

How can you help your new connection? This should be your first thought when meeting someone. Ideally a connection will help you build your business, but you need to offer help to be deserving of their assistance. Help someone out first and they will be more likely to help you down the line.

9. Business Networking Tips for How to Offer Connections.

Just like you may want an introduction to someone new, offer introductions to your new contact. Do you know someone who might be helpful for the or have work for them? Send an email to introduce them. This helps to solidify your connection and keep you top of mind for how they can help you.

 

 

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Social Media Uncategorized

How to Choose the Right Social Network for Marketing

How to Choose the Right Social Network for Marketing

 

Using social media for marketing is a smart choice. Social media is free, ubiquitous and reaches many people at once. However, with what seems like a new social network popping up each and every day, how do you know which networks are worth marketing on and which are a waste of time? Read on for some helpful criteria when considering how to choose the right social network for marketing based on your needs.

Audience

Before you find out the demographics of the audience of a social network, you first need to think about the demographics of the people you are selling to. Are your potential customers teenagers? Young professionals? Or maybe retirees? You can find out by doing a quick survey of who you are already doing business with–no need to ask, just go with what information you already know–or by identifying who the ideal person is for your product.

Now that you have that information, check it against the demographics for specific social networks. Some searches online can identify that Twitter tends to have a younger demographic than Facebook, whereas LinkedIn is for more business-minded people. You can find case studies and information of the demographics of many social networks online, but also remember there are exceptions to the rule and some audiences aren’t what you think. Increasingly across many social networks, the fastest growing user population is baby boomers, not the first group you might think of when it comes to social media. In short, identify your customer base and then find the social network that matches up with them.

Media

Different social networks rely on media in different ways. Facebook posts are easy to skip over when there’s no image, Twitter posts can go far with just text and Instagram posts rely on image only. Consider what media you have to share when choosing a network. If you have lots of imagery, consider Facebook or Instagram. If you don’t have images or don’t have the time to find them, Twitter may be a better fit. Love marketing with video? Sounds like YouTube may be the best place for you.

Frequency

How much time do you have for social media marketing and how frequently can you post? Consider this before you a choose a network. Twitter streams and updates move so fast that if someone visits your profile and sees you haven’t tweeted in a week, they may think you’re not using your account very much and are unresponsive. However, weekly posts on Facebook may be just the right amount. YouTube is a great network if you can only post monthly, because a high quality video monthly is better than a poorly edited one more frequently. Also networks with the ability subscribe to channels, like YouTube, put less pressure to update frequently. With subscription, no matter how often you update, your followers will be notified.

Skills

Social networks like Instagram and YouTube can require some special skills, like video editing and photography. Facebook, Twitter and LinkedIn are open to a variety of skill levels and allow for easy access. Consider what skills you have and what you might need to be successful on a network before joining. Once you make a presence on a network and have a following, you want to keep your content consistent and of quality, so make sure you choose the right network(s) for you audience, media, time and skill level.

 

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Social Media

How to Use Twitter for Marketing

How To use twitter for marketing

 

Twitter can be a powerful tool for marketing. Although 140 characters can limit some of your ideas, it forces you to be more creative and more to the point. Twitter is a basic, no frills social network because of its character limit, but that doesn’t mean it doesn’t have much to offer. Read on to learn how to use Twitter for marketing  and how you can use some of their best features to your advantage for business.

Lists

Following people on Twitter allows you to see what they have to say as well as encourage a follow-back to improve your follower numbers. But if you follow too many people, it can be hard to see the information you want. You don’t have to stop following people, but you do have to start using Lists to curate information you want. Lists allow you to sort people you follow by interest, topics, customers, etc. After your add one or multiple accounts to a list, you can then click on that list to view only the tweets from people on that list. You also have the option of making lists private or public. Public lists allow others to subscribe to them and can be a good way to build your presence on Twitter. Consider adding accounts to an interest list like “marketers” and others may follow. Private lists are better for things you might not want to people to know, like if you’re adding accounts to a “Potential Customers” list.

Hashtags

While lists help you to sort users on Twitter, hashtags help you to sort content. Hashtags can also help to get your tweets seen by more users than just those who follow you. Consider hashtags to be like a keyword in a search. People can type #internetmarketing into Twitter search bar and see accounts and tweets that use that term. Similarly, you can use that or any hashtag in your own content to ensure you get seen when people do a search. Try out a few hashtags for their popularity before you use them. Search a hashtag on Twitter to see how frequently people use it. This will give you an idea of the conversation going on around that hashtag and the level of interest in it.

Video

Videos from YouTube now play in steam on Twitter. What this means is that people don’t have to leave Twitter to watch a YouTube video you share. They can simply click play and the video will play right on Twitter. This is great for you because if you post a video, it keeps them on your profile and encourages them to share your tweet. Consider adding your own tutorial and promotional videos to your tweets to use this feature.

Photos

Like Facebook, photos make a post more powerful. In the old days of Twitter, you could only link to an outside service to show a photo, now photos show right in steam. Always try to include a photo with your tweet when you can, it will drive interest and make your account seem more professional.

 

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Marketing

5 Ways to Market Your Domain for Sale or Use

market your domain

Now that you’ve purchased your domain(s) through DCC, how do you plan to use it? Your domain is an investment, no matter if you’re using it for your own business or planning to sell it for a profit. Read on for ways to market your domain, whether you plan to sell the domain or use it, and get a return on your investment.

Domains For Sale:

Email Marketing

Email marketing is a great way to share that you have a collection of domain names for sale. Email marketing should be conversational and to the point. You’re not trying to make a sale, you’re trying to make a connection and tout the benefits of your domain.

Before you start emailing, remember that email marketing requires a double opt in before you can reach out to someone by email. That means someone needs to sign up to receive emails from you and then confirm they would like to receive these emails and their signup was not a mistake. This can be accomplished with a contact form on your website where visitors can sign up with their email. As you get their emails, send them a note to ensure they want to be subscribed. Then its up to you to market and share why others should be interested in investing in your domains.

Social Media

Social media is great place to promote your domains because people who will see you promotion are already online and browsing. You should promote on social media just how important it is to have a branded domain or share how much income you’re building with domain sales. Make your social media posts fun, but informative and don’t post so frequently that others grow weary of the information. Also, consider creating your own Facebook and Twitter account for your domain promotion, that way, you know that the people that fan or follow you are truly interested in the domain world.

Referrals
DCC offers great pricing on our domains through our membership offerings. As soon as you become a DCC member, you have access to at-cost pricing, which means you pay what we pay for domains. This kind of pricing makes DCC the right choice for many people, including people you already know. So consider sharing DCC with your network and each time someone you referred becomes a member, you will earn between $25 and $200.

Domains For Use:

Content Marketing

If you’ve purchased a domain to use for your own business, content marketing is an effective way to establish your business and promote your website. Content marketing is when you produce great content in the form of blogs, videos, and photos, and share them to drive people to your website. Consider creating a blog to go with your business website that talks about best practices within your industry. Or create videos that promote “how to’s” within your industry. These are powerful ways to offer people something for free to drive them to your website and then share your business with them .

Search Engine Optimization

Search engine optimization or SEO is important for driving traffic to your website. This means doing research on sites like Google AdWords Keyword Tool to find out what words or phrases are popular in your industry. Once you find these phases, use them in your content marketing. To really get the most out of your SEO use these popular words and phrases in your actual domain name. Like beach.vacations or investing.money. The right keywords will market your site without you having to actively do so.

 

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Landing Pages Marketing

These Thank You Page Best Practices Will Help You Move Leads Down the Funnel

lead funnel

In our last post, we discussed best practices for a landing page that will successfully convert leads. Once your leads click on your ad and submit your form to receive whatever offer you’ve advertised, they should be directed to a well-designed thank you page.  A thank you page let’s the lead know their request has been received and allows your brand to have another opportunity for conversion.

The following are best practices for content to be included on your thank you page:

1. Clean Design

Just as you should have done in your original landing page, make sure your thank you page is clean and easy to navigate. Your visitor should not be confused on what their follow-up options are. Also make sure the branding and design matches that of the original landing page. The ad to the landing page to the thank you page should all read like a story.

2. Remove Distractions

Once your lead has converted and been directed to the thank you page, you want them to take some other action that will force them to continue to interact with your brand. Take out links to the homepage, or the like, which will not do anything to assist you in converting the lead in any other way.

3. Confirm the Submission

Make sure the user knows that your business has received their form and you are taking the next action, whatever that might be. Let them know the form has been submitted and either they will be contacted, their order will be shipped, or some follow-up will occur after this.

4. Include a Relevant Offer

Think of your thank you page as another landing page, and another opportunity to make a conversion, as mentioned above. If you are an affiliate marketing company and your original offer was a discount on signing up, you should include a link or on-page ad to a “refer a friend” commission, or something else that would be relevant to the offer they just acted on. Other ideas for additional offers include webinars or coupon codes for other products.

5. Tell Them Why to Follow Your Social Accounts

It’s all well and good to include links to your social accounts and hope that people click, but why not give a little push to increase your chances of gaining likes and followers? By including larger social icons with blurbs that mention why they should follow you on social and what kind of content they will see from you, they may be more inclined to click. For example, if you are a domain registrar and this lead just converted on an offer for a discounted domain name, they may be interested in how to design their website or want to learn about simple social media tips to increase traffic to their new site. Letting them know that this is the kind of content you post about on social will be much more likely to get them to follow than simply placing a link to your twitter account.

6. Include Value Added Blog Content

The same concept from above applies to this best practice. Offering free content on subject matter that would interest your lead will allow them to get to know and trust your brand more. If your social accounts post about various categories this lead cares about, they will most likely also care about the original content being created and posted on your blog. Choose to include a blog post that is, again, relevant to your initial offer – make your story continue.

7. Ask them to Subscribe

Let the lead know what kind of content they can expect to receive if they sign up for your email newsletter and provide a simple email submission form to close the deal. From your end, you make sure your drip marketing campaigns provide interesting, trustworthy content that would apply to your leads, no matter where they are in the funnel. Remember, you should use your email marketing to push leads like this down the funnel to make them a customer.

8. Try Including a Video

Videos generally get very high click rates on thank you pages. At this point we can assume the lead is interested in your brand or type of product based on the fact that they submitted your form to receive your offer. This lead is most likely interested in learning more about your brand, how your products work, more details on the offer, or something in that realm. Remember, the idea is to keep this lead engaged with your brand for as long after conversion as possible.

9. Show Off Your Social Proof

Including reviews from current and previous customers, bloggers, reliable news or online sources is an awesome way to seal the deal with your lead and increase their trust with your brand. People like to know how others like using a product or service and will often be more likely to complete a purchase if they see the product got great reviews from others that used the product or service. “As seen on” images, such as “As Seen on The Today Show,” or “Dr. OZ,” also work as wonderful social proof on a landing page.

10. Let Them Share

Ask visitors to share the offer on their personal social channels or via email. Using the same concept from above, but to an even higher degree, someone will be more likely to make a purchase if someone they know personally has actually emailed them an offer with the assumption that the person they are sending to would be interested in it.

BONUS: Send an Auto Confirmation Email

Make sure you set up an auto-responder email to confirm submission of a form and thank the lead for their interest. This email is an entirely new blank canvas with even more chances to convert a lead in different ways. Include any of the best practices above that you didn’t have room for on the original thank you page, or include the same best practices with different content! The point is not to waste an opportunity to touch a lead an additional time and get them to engage with your brand further.

Remember to keep your design clean and your paths to conversion easy for your user to understand. In other words, you probably won’t be able to use every single best practice on every thank you page. Choose the ones that are most relevant to the original ad and landing page, and whichever ones align with your most important conversion goals at the time. It’s also a good idea to test different thank you pages to see which content resonates better with your leads.

What did we miss? What is you “must have” piece of content on your thank you page? Let us know in the comment section…

 

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Marketing

30 Ways to Increase Blog Traffic and Promote Your Blog Posts

Increase Blog Traffic and Promote Your Blog Posts

Many believe in the old adage, “build it and they will come.” Unfortunately for content, that simply isn’t true. You take the time to write a research a topic, write a relevant post that your audience will care about, include the perfect keywords, and for some reason the post just isn’t taking off! Whatever your reason for creating original content, namely blog posts, it’s important to actually promote and market that content so that it is read and shared by whoever you are targeting.

From free tactics like social media to paid avenues, like affiliate marketing, these 30 ways to increase blog traffic are sure to help your blog get off the ground:

1. Twitter

Post your article as soon as it’s been written with a “click-worthy” title (even if it’s different than the actual title) and an eye catching image set to 1024px x 512px to fit well in the stream.

2. Facebook

Post your link with an awesome, standout image (sized at 940px x 788px) and an interesting description that lets the reader know why they should click. It’s good to be conversation in your post.

3. LinkedIn

Post your articles as a regular stream update, as well as in the “publication” section of your profile. You can link your content with the title and description to your profile for visitors to be directed to.

4. Google+

It’s awesome to post to G+ not only for the SEO benefits with Google, but also for the engaged crowds. You should also join a number of “communities” that would be interested in your content and make sure to post your blogs there as well.

5. Pinterest

This may not work for every industry, but is extremely beneficial if it does. Create an easy to understand image that can be easily shared across the platform. In other words, create an image with the title of your post and link it back to your blog.

6. Instagram

Use the same strategy as above; create a social image that people will want to click, and have it link back to your blog post.

7. Use Hashtags

The use of hashtags are a MUST on almost every social platform when attempting to increase your traffic to that page. It helps to categorize what your content is about, allows it to appear in multiple places within Facebook, Twitter, Instagram, etc., and makes your content searchable to those looking for specific content.

8. Stumble Upon

Add the URL to your post on the “add a page” section of Stumble Upon for your post to be included in someone’s “stumble path”, based on what your content is about. There is also a “paid discovery” option.

9. Triberr

This is an awesome resource for consistent bloggers and “influencers.” The purpose of the platform is to share great content with other bloggers and marketers and cross promote each other’s posts.

10. Use Videos

Every so often, try to integrate a useful video into your editorial calendar for your blog. Upload your video to Youtube, Vimeo, etc. and remember to include the link back to your original post on your blog. Syndication services like TubeMogul can save you time by distributing your video to all of the video platforms.

11. Reddit

The Reddit community is one of the most engaged, but also the most honest and sometimes harsh, on the Internet. If users like your content, they will most likely share it, but if your content is merely “fluff,” don’t bother posting.

12. Blogionaire and Cool Site of the Day

These sites feature and send all of their traffic to a new website or blog each day. Submit your link or blog to their website in order to be considered for this influx of traffic.

13. Facebook Social Sharing Groups

Join and consistently share content in Facebook groups that are relevant to your industry and specifically your blog post. Members of groups tend to be more engaged than users simply scrolling their newsfeed, and will be more likely to see your post

14. Slide Share

Slideshows are a fast growing, interesting way to display your content. Use bite-sized facts and promote your slide share as your blog post. You can also include the slide share in a section of your LinkedIn profile.

15. Guest Posting

Create a stellar article to submit to another highly trafficked blog that is in a similar industry as you. You can gain new “followers,” and therefore, new readers with this tactic, as well as links back to your blog.

16. Blog Commenting

Include useful commentary on blog posts that could relate back to yours. Answer a question or provide real feedback to the original writer (to avoid being “spammy”) and include a link back to a relevant article of your own.

17. Quora

Also a great place to discover new blog post topics by seeing questions asked by other relating to your industry, Quora is a great place to include your link in a comment. Find questions that you have already answered in your blog posts and include it in your response to that person’s questions.

18. Content Aggregators and/or RSS Blog Directories

Submit each post to websites like Alltop for your posts to have the opportunity to be automatically listed for their readers to find. It tends to be difficult to be featured on them, so quality and “share-ability” of your posts will be key.

19. Email List

Make sure you have an easy to find “subscription” box for people to sign up for your email list on your blog. Subscribers will be automatically sent an email containing the link to your new post.

20. Email Top Bloggers

Find influential bloggers in your industry and interact with them via social media and comment on their posts. Then, email them asking to share your published articles for your continued support of theirs.

21. Email Signatures

Include a link back to your blog in your email signature to ensure everyone you email will see a link to your newest post.

22. Infographics

Turning a post, preferably one with a lot of data or information, into an infographic is a great way to increase the chances of your post becoming viral. People like to share visuals on their social networks, so include a link back to the original post.

23. Digg

Paste your URL into the “submit a link” feature on the Digg website to potentially have your published article featured.

24. Thank You Pages

It is best practice to include something of value for free on your thank you page, which is followed by your landing page. Include links to your most recent posts and encourage viewers to take a look.

25. Face to Face Networking

Bring up your blog, what kind of content you generally write about and how it can help the person you’re speaking with whenever possible. Make sure your blog name is easy to remember or included on your card so the person can easily find you.

26. Affiliate Marketing or Network Marketing

Depending on your product or service, it’s known that affiliate marketing is a fantastic way to increase sales. However, it’s also a great way to have your posts shared by a large group of people. Affiliates are all working towards the same goal and your content will help their end goal.

27. Facebook Advertising or Boosted Posts

Boost or create and ad out of your Facebook post that contains your article. This will ensure those who would potentially be interested in your content, but are not currently fans of your page, have the opportunity to come across your content.

28. Ebay or Craigslist

Listing your product, if applicable, on platforms like eBay, Craigslist, and Amazon can drastically increase traffic to your blog. Make sure whatever you list is relevant to your industry and post, and include a link back to your blog in your listing. It’s a free way to get a lot of eyes on your link.

29. Engaging with Your Blog Community

Interact and engage with readers who are already fans of your blog. Turn readers into evangelists who will help you promote your blog simply because they feel they helped “discover” it.

30. WRITE GREAT CONTENT

Making sure the content you are distributing is great, not good, is actually not a bonus; it’s the most important part of promoting your blog posts. If the actual content is not valuable, interesting, thought provoking, or evoking of some other emotion, it’s useless. Do not forget that the point of your blog posts is to generate leads, not just get someone to read your post.

The most important tactic in gaining traction with your blog that turns into a source for lead generation is effort. It will take time to build up a following, but continue to use these strategies above in order to increase traffic to your blog and promote your blog posts.

 

 

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Marketing Social Media

7 Social Media Tools You Can’t Live Without

social media tools 795x390

Let’s face it: there isn’t a business today that wouldn’t benefit from the use of marketing and promotion via social media.  Whether the business you own or work for sells a product or provides a service, having branded social media pages, and employees of the business assist in promotion is bound to generate more web traffic and more leads, if done correctly.

Posting the right content, with the right image, at the right time, has become known as the science of social media success. Content (both unique and curated content) posted to your business pages on Facebook, Twitter, Google +, and the like should be relevant and engaging. Images created should be eye catching, appealing, and professional. Businesses should research the best time to post based on who their target audience is, what platforms they are on, and at what time.

All of the tactics mentioned above are critical for social media success. The following social media tools are designed to help make that “social media science” a whole lot easier for the inexperienced marketer. Use the social media tools to your advantage, whether you are a social media guru, or just beginning to look for new ways to promote your business!

Curating Content

The most important part of your social media strategy is hands down choosing content that is relevant, interesting, and/or helpful in some way to YOUR target audience. The following two social media tools make it easy to find articles to post based on the subject matter you are looking for, OR give you ideas of popular subject matter you can repurpose into your own original blog post, infographic, white paper, e-book, etc.

Buzz Sumo

1. Buzz Sumo

Type in the subject matter you are looking for, use the filters along the sides to narrow by time frame, etc., then post the links of the most popular, and most shared articles from the list. It’s as simple as that!

2. Alltop

The main page shows you all of the hottest articles at the moment, in every category. Use the search function at the top to narrow down the articles to the subject matter you are looking for. Find the most popular links for you business to share.

Creating Social Media Posts

The next step in ensuring your success on social platforms is to be able to create unique and eye-catching images of your own, and to use the right language and hashtags that will increase clicks. These are especially important on your own original content, since this work has most likely already been done for you when you’re just reposting someone else’s article. These next social media tools will help you increase the amount of clicks you get on your social media posts.

Canva

3. Canva

This social design tool has tons of images, fonts, and pre-designed layouts to assist you in your mission. Many images are free, and the rest are simply $1.00 a piece on a pay as you go service. Follow the simple tutorials during sign up, and you’ll be creating professional grade social images before you know it!

4. Pic Monkey

Another awesome social deign tool that allows you to edit, re-size, and add text and logos to pictures. This social media tool is fantastic for editing the colors, features, etc. or already existing pictures. For $10/month, you can use the “Royale” features, which are highly recommended if you will be using this service often.

5. Hashtagify.me

Adding hashtags to your post can dramatically increase your reach and clicks, if used correctly. Once you have the content and image you are going to post, you want to make sure you are using the most relevant hashtags possible.  Type the most relevant subject matter into the search box, and switch your results into table mode. The results will be returned to you by popularity of the hashtag, and relevance of the original term you typed in. For example, let’s say you are an affiliate marketer for Domain Cost Club, posting the most current domain news. You may find that “#domain” is way more likely to be clicked than “#domains” – in which case you would want to choose the more popular tag!

Scheduling Your Posts

The most efficient way to make sure your posts go out at the right time, and give you easy to understand analytics is to use a social scheduling application. These last two social media tools will save you time and energy, while giving you accurate tips on how to optimize your social efforts!

Buffer

6. Buffer

Buffer allows you to quickly choose a schedule by day and time of when you want your posts to go out. Once your schedule is created, you can simply link each of your social pages to the app and quickly paste your links and/or posts in the box to go into the queue. The analytics function gives you an overall view of your top performing posts, ReTweets, shares, and more.

7. Hootsuite

The Hootsuite platform allows you to schedule each individual post as you go, throughout the week. You can set up different feeds based on mentions, shares, ReTweets, scheduled posts, and posts that have gone out – all on one easy to understand dashboard. The analytics function allows you to turn your results into charts and graphs to see your success.

No matter what kind of business you are in, these social media tools will make finding, creating, and posting social media content an absolute breeze. Even beginners will be able to do it. Although professional social marketers often use these social media tools, people that own a small business, or earn money from home with an online business will find these tools extremely beneficial and easy to use.

What about YOU? Do you have any social media tools that you just couldn’t live without? Share them in the comment section!

 

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Content Marketing: What Is It and How Can It Help You Succeed?

Content Marketing

In the modern age, everyone has access to unlimited information. Anything you want to know can most likely be searched for and found online. There are many ways to distribute this subject-specific information, including infographics, videos, podcasts, and blog posts. However, the million-dollar question is: how you can use these different channels to spread information and succeed at the same time?

The Essence Of Content Marketing

Content marketing is the business process of creating and distributing relevant and useful content based on a specific subject in order to attract and engage your target audience. The subject matter of your content should always relate back to your brand, product, or service. For example, if your business builds swimming pools, you might write a blog post or create a video explaining to your potential customers how to best keep their pool clean, the differences between salt water or chlorine, or even how to build their own in ground swimming pool following your guidance!

The essence of content marketing is all about providing value. The more value you provide to a potential customer by informing them on topics related to your niche, the more trust you will build. In turn, the more trust you build; the more likely they are to buy from you.Content marketing targeting

How Can YOU Prosper With Content Marketing as a DCC Affiliate?

Although there are plenty of people who already know what domains they want to own, many people are not aware of the intricacies and value of choosing the right domain, or the hundreds of new top-level domain extensions that are becoming available. However, providing them detailed information in the form of a blog post or infographic can educate them on the importance, and urge them to make a purchase.

If you’re an affiliate for Domain Cost Club experiencing success with the program, you may want to create a podcast that shares your story and gives advice to those struggling aimed at individuals looking to earn a second form of income! Educating your audience on the potential of the program, how to overcome obstacles, and tangible statistics on your success could entice a prospect that is on the fence about joining.

Use content marketing to your advantage by educating your customer with valuable information, building trust by providing value, and closing the deal. For more information, check out Domain Cost Club and start on your path to success.

 

 

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