Month: September 2015

Categories
Web Design

How to Create the Right Content for Your Business

content for your business

 

Website design is very important to attracting and keeping visitors on your site. When people think of design for their website, many think of layout, navigation, images and color scheme, but many people forget an important part of website design–content. What your website has to say is just as important as the layout or colors and should be treated as such. So how do you choose and create the right content for your business? Read on for a few ideas that can be applied to any website, no matter your business.

Industry Trends

Industry trends are a good resource to dictate what you should have on your website. Industry trends might include popular website designs, or news and stories everyone is talking about. To find out about what’s going on and new in your industry, consider setting up Google Alerts. These alerts will come into your email as frequently as you set them–daily, weekly, whenever news occurs–and tell you what’s happening in your industry.

Another resource for trends may be the top websites in your industry. Who are the leaders in your business area? What do their websites look like? This can guide your content strategy and how it mixes with your design. Just be sure to use these sites as inspiration, not something to copy directly off!

Updates

Updates on a website are important because they show that your website is active and so is your business. People searching for the services you offer may visit your website to see if your business is robust of even still open, so make sure your content reflects this. One simple way to do this is to share your blog updates on the main landing page of your website. Unless your website is solely a blog, it should not be the main page of your website. However, your blog should be easily accessible from your main page, especially if it’s something you update frequently. Link to recent blog posts on your website and go a step farther and add an image to go along with your updates. Try to change this links out weekly or more frequently to keep your content timely.

Mixed Media

Mixing up the type of content you share on your website, even on your landing page, is important. With millions of options of website to visit online, website visitors can  get bored easily, especially if your website is all text. Add in photos and videos to break up your website content and give visitors a reason to keep clicking. Also keep your text in small paragraphs that are easy for visitors to read, consider lists or headings like in this blog post to keep people reading without overwhelming them with long paragraphs. Subpages on your website can rely on text more as needed, but your landing page should be a rich experience of different types of media.

Blog

Blogs are a great addition to any website. Blogs allow you to share lighter content that is updated frequently and connected to timely news, events and trends. While text on your landing page may need to be edited and adjusted many times before you get your messaging just right, blog postings can be less serious while still offering great insight. If you’re going to create a blog, make sure you have time for it. Just like the outdated content we mentioned earlier, having an outdated or abandoned blog can make it look like your business is no longer active. Set an editorial calendar for your blog so you know when you have content you need to create. If you plan on posting less frequently, consider making a note on your blog about how frequently it’s updated, so people will know there’s a post coming soon and that you haven’t forget about your blog. Also remember that blog posts can be short, include lots of photos or just videos–even made by others. A blog doesn’t have to be a huge commitment,but it does add a lot to your website.

Remember content is an important factor of your website. Try to keep the content for your business up-to-date and relevant. This ensures your website visitors will keep coming back and stay engaged.

 

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Categories
Marketing

How to Create Successful SEO for gTLDs

how to create successful SEO for gTLDs

Search engines like Google are very important to your website, because that’s how people will find you. Because of this, search engine optimization (SEO) is very important. SEO simply refers to tricks and tools you can use to ensure your website comes up within the first results for a specific term. SEO best practices are well documented for traditional TLDs like .com and .org, but do these same practices apply to the new gTLDs? Read on.

What You May Have Heard

As soon as new gTLDs came on the market, the myths about them started. One of these myths is that search engines like Google don’t index these gTLDs, making it impossible to come up in search results, let alone appear on the first page. The myth says that the reason for this is that these domains aren’t taken as seriously and can sometimes be host to junk sites. This myth and its reasoning are simply not true.

What Google Says

A quick search of reputable domain sites shows that gTLDs are not being (and never have been) left out of the search rankings and indexes. However, how Google treats these gTLDs exactly has been a bit of mystery, but that all ended just last week. As gTLDs increase in popularity, Google realized they need to make a statement about how they are treated by their search engine. In a blog post, Google confirmed that gTLDs will be treated just like .com, “Overall, our systems treat new gTLDs like other gTLDs (like .com & .org).” Google also clarified how keywords found in a gTLD affect your search rankings, indicating that all TLDs will be treated the same and that keywords in gTLDs will not improve search rankings, “Keywords in a TLD do not give any advantage or disadvantage in search.” Google also shared that it is possible to move your site from a .com to a new gTLD and not lose your searching ranking and and SEO. Visit the full blog post to learn how to do this–this can come in handy as you move to your new gTLD.

What This Means for You

This is all great news! At first glance you may be worried that the keyword in your .gTLD won’t directly impact your search ranking, but this is good news. The key is that Google will treat your new gTLD just like a .com when it comes to search. With gTLDs, you’re paying much less for your domain and still getting the same treatment from the most popular search engine. You can save money and still come up tops in search. And remember, although your “key-worded” gTLD won’t impact your ranking, your keyword gTLDs are still a great branding opportunity–so when your site comes up high in search results, people will remembers your website address.

The new gTLDs, though they look different, work just like more traditional .coms. Huge companies like Google realize the power of these gTLDs and treat them no different than more expensive domains. With Google taking the lead, more companies will realize the need to move forward with and highlight gTLDs. This is why it’s important for businesses to focus on how to create successful SEO for gTLDs. 

 

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Categories
Marketing

4 Habits of Successful Marketers

Habits of Successful Marketers

 

If you’re trying to connect with many potential customers at once, you’re participating in a form of marketing. There’s no need to get overwhelmed by the word “marketing” or “marketer,” it’s actually a part of business that comes naturally to most people. Getting the word out about your business is marketing. But of course, not all marketing is successful. Below are four habits of successful marketers which will help you take the next step from getting the word out about your business to actually marketing your business successfully.

They Understand Their Audience

Top marketers understand their audience and who they are. Who is your audience? Your audience is anyone you’re trying to promote your business or services to. It may be easy to say you’re trying to promote to anyone and everyone because you want you business to grow, but this type of unfocused promotion is not helpful. Really think about who would benefit most from your business and services and who would be most likely to buy in. This is your audience. Now that you know your audience, it’s much easier to promote to them. Tailor your message to these people, craft your brand in a way that would appeal to most to them, ask them how they feel about your product. Your understanding of your audience helps guide your marketing and your business.

They Speak Simply

Much of marketing is communications. It’s emails, newsletters, the text on your website. With all these words floating around promoting your business, it’s important to keep them simple. Explain your business simply, do not try to build it up or mislead your customers. Keep your sentences short and to the point. Top marketers don’t use flowery languages to try to get you to buy their product, they get to the point of what they have to offer and let the customer decide. Try to do the same with your business.

They Get to the Point

Slightly different than speaking simply is getting to the point. Why are you sending an email, sharing a Facebook post of writing a blog update? Share the point of this new information with your audience right away. Are you launching a new product, have a new team member or slashing prices? Get to the point of the information you’re sharing in the first sentence if possible. This way customers don’t get lost in meandering paragraph of text only to miss the point of your piece.

They Respect Your Time

Top marketers respect your time–they know everyone is busy. These marketers share only what is relevant and what will be helpful for you. Their emails are short, their updates share key points and they respect that you have a job to do too. This is especially true if you’re an affiliate marketer. Chances are that most of the people you’re working with have very busy schedules and just do marketing on the side, try to respect their time by keep updates quick, and to the point and allowing them the freedom to do work when best fits their schedule.

Successful marketers usually have a natural inkling, but most skills are learned and practiced. Try simplifying your approach and just working on the four skills above. As you get more comfortable, try out new tactics!

 

 

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Categories
New TLDs

Learn More About .CLUB and .GLOBAL Domains

CLUB AND .GLOBAL Domains BL

With so many new gTLDs to choose from, it can be difficult to know which domains are right for you and your business, product, or service. Here, we discuss two popular TLDs, the .CLUB and .GLOBAL domains, and how they can work for you.

.CLUB

Why it’s popular: .CLUB is a relatively new gTLD but is already becoming very popular. Companies and users seem to like the opportunities available by branding themselves with .CLUB and this early frenzy is driving others to join the…club. Think wine.club, chicago.club, or mybook.club to name a few. The name lends itself to a website of business that people want to connect with. Because of its popularity, .CLUB has even has some record-breaking sale prices like those seen in the .com era. It’s clearly a hot gTLD, but is it for you?

Who should buy it: Despite its popularity, .CLUB websites are still quite affordable. The obvious customers for .CLUB would be anyone who owns or runs a club. These can be actual businesses like a brick and mortar club in your city, or things like a book club or swim club. Clubs of all types often need a website to connect with and unite members, so this is a good gTLD to have in your portfolio, even if you don’t plan to use it yourself.

Pricing: .CLUB gTLDs are for sale through DCC for $18 for a one year registration. If you’re a DCC member, that price goes all the way down to $8.05. It’s a smart investment for one of the most popular new gTLDs.

 

.GLOBAL

Why it’s popular: Thanks to the internet, any business has the potential to connect to customers all over the world. Using a gTLD like .GLOBAL demonstrates that you can and do work with people all over the globe. This domain is popular for companies that have a  multiple country reach, or those who are just striving to expand. .GLOBAL as a gTLD can be used by many companies, so it’s a smart portfolio buy.

Who should buy it: Anyone who wants to expand the reach of their business should buy and use this domain. Maybe you only want to start doing business in one other country in addition to yours, .GLOBAL is still the right choice. People see .GLOBAL and associate it with a growing company. Individuals and companies who operate in multiple languages are also smart to use a .GLOBAL gTLD to demonstrate their flexibility. Have .GLOBAL in your portfolio for when your business grows and consider using it yourself!

Pricing: .GLOBAL gTLDs are for sale through DCC for $80 for a one year registration. If you’re a DCC member, that price goes all the way down to $50. Start going global with your company by choosing the right gTLD.

 

Check back at this blog to learn more about the many other gTLDs offered through DCC!

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