Month: July 2015

Categories
Domains

10 Quick Domain Purchasing Tips

domain purchasing tips

Whether you are purchasing a domain for personal use, for sale, for your business, for your blog, or as an affiliate marketer of a product or service, there are many things to consider before making your purchase. Listed below are the quick domain purchasing tips your should consider as you go through the process from searching domain names to checking out.

1. Check Your Spelling.

Before you buy a domain, make sure your spelling is in order. Have friends “OK” your domain name idea and run it through spell check a few times. Misspelled domains miss important traffic and make your business seem unprofessional.

2. Know Your Use.

Are you a buying a domain to sell it later, use it, or just buying it to buy it? We recommend identifying the purpose of your domain before you purchase it. This can better guide you in your choices and make sure you buy the right domain for your needs.

3. Know the Value.

Know what your domain is worth before you try to sell it. Knowing your domain’s value allows you to set the right price to sell it in order to make income, as well as how to deal with people who want to negotiate on price. To find your domain’s worth, keep track of the price you originally paid and also search for sales of comparable domains.

4. Vary Your Portfolio.

If you’re interested in buying multiple domains, consider buying domains at multiple TLDs. This varies your investment and allows you to attract many different types of customers. Just know what your new TLDs are best for so you can position them properly when you look to sell.

5. Take Advantage of Discounts.

Many new TLDs have special pricing when they first become available. This pricing is called sunrise pricing and allows you to get a deep discount on some domains. Stay informed of domain news by following blogs and checking on the DCC website for domain news.

6. Stay on Renewals.

After you purchase a domain, don’t let it lapse. A domain lapses when you fail to renew it or pay your bill. These lapsed domains can make you look unprofessional and also make it impossible to access old content you’ve linked to. If you want to keep your domain and your online presence, always renew on time and have a reliable form of payment attached to your account.

7. Transfer Easily.

If you first purchased your domain with another registrar but are now a member of DCC, it’s easy to transfer your domain. DCC can facilitate the process for you and will more than likely beat the price you were paying at your previous registrar. To start the process, navigate to https://www.domaincostclub.com/ and click on “Transfer Domains” at the top navigation.

8. Promote as Needed.

Domain promotion is easy because it can all be done online. Use social media to promote your brand or to advertise domains you have for sale. Create friend lists of people interested in domains and reach out to them directly to let them know of new opportunities.

9. Use Your Address.

If you plan to use your domain, really use it! Think of all the ways you can promote your domain while using it as the same time, like email. Set up an email account at your domain to advertise your domain and the services you offer with each email. Include your domain in your email signature to fully brand your interactions.

10. Brand Yourself.

Nothing lets you build your brand online quite like your own domain. Your domain can be used for something as simple as hosting your online portfolio and resume to something more complex like a fully responsive site for your businesses services. Own your domain and own your brand.

 

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Categories
Uncategorized

Analytics for Social Media Marketing

Analytics for social media

You’re spending a lot of time promoting your business on social media, but is it working? How do you know when you’re marketing it successful? One way of knowing the success of marketing, is of course, increased business. But how do you know if this increased business was related to your marketing and not some other factor? Read on for ways to identify the effectiveness and interpret the analytics for social media marketing online and off.

Analytics

Social media sites like Twitter and Facebook offer impressive analytics information. This analytics information will let you know how your marketing is performing online, but unfortunately can’t tell you much about how this marketing converts to customers or sales. These analytics are essentially data points that help to tell you how successful your posts are, who is following you, and how far your content reaches. Many social networks offer some form of analytics. Here’s an overview of the biggest two.

Facebook Insights

Facebook calls their analytics offering Insights. Insights are only available if you have a Facebook page, not just a profile. Once on your Facebook page, choose Insights on the top navigation. In the overview of Insights, you can see how your page likes are increasing, your reach of posts (how many people are seeing your posts), and engagement (how many people are engaging with your posts in some way.) To dig deeper into your analytics, scroll down below this information to see how each individual post you created performed. If you want to find out the best time to post, visit the “Posts” tab to see when your fans are online. To learn more about the people who like your page, choose “People” to see demographics of your fans. Facebook offers lots of details about your page, so click around and see what other information might be useful to you. You can also choose to export this information into an spreadsheet to really dig into the numbers.

Twitter Analytics

To see your Twitter Analytics, make sure you’re logged into your Twitter account and navigate to analytics.Twitter.com. You should see the stats for your Twitter account in front of you, if not, click “Login” in the top right hand input your account information. To get a general idea of how your account is performing, navigate to “Home” at the top navigation. Under the home section you will see your top tweet, top mention, top follower and top media tweet of the past month. This information will let you know which tweets are most popular and farthest reaching. To dig deeper into tweet performance, you can navigate to “Tweets” in the top navigation. Here you will see a breakdown of how each of you tweets performed, throughout different time periods. Want to know more about who your followers are? Click on “Followers” to see a demographics and interests breakdowns of the people following you. Check on this information at least monthly to see how you should adjust your marketing strategy. Want to know in the moment how a tweet performed? Go to the tweet in your stream and click on the graph icon to the right of the star symbol. Information on your tweet will appear in real time. Like Facebook, Twitter also lets you export your analytics by choosing “Export” in the right hand corner. This gives you a spreadsheet of all your tweets over a periods of time and tons of information and data on them.

Surveys

The above information lets you know how your marketing is going on social media, but how do you know how it’s affecting your business in person or at your online store? Ask. Simply ask people how they heard about your company. You can accomplish this with a survey sent to customers after they purchase through your online store or with a simple contact form on your website. Have a brick and mortar store? Ask people at checkout how they heard about you. This information will help you decide if your marketing is effective at generating interest, business or both.

 

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Categories
Sales

How to Follow up with Leads After the Business Card Exchange

How to Follow up with leads

 

So you’ve gone to a networking event and connected with a few people. Good job! But what do you do next? Read on to find out how to follow up with leads and the dos and don’ts of maintaining and building connections after that first exchange.

Don’t immediately ask for a favor.

Networking is important because often those connections you make can be a benefit to you at some point. However, theses connections are in fact relationships and require a two way effort to thrive. That means you don’t just make a connection to get something, you need to give a little too. Asking for a favor or what your new connection can do for you right away is a bad choice and can result in you fracturing your new relationship.

Do check in.

After your first meeting, consider sending a short note or email to your new connection and mention how great it was to meet them as well as some of the things you talked about. Ask your connection about their business and how things are going for them. This reminds your connection of who you are and lets them know that you’re not just looking for a favor.

Don’t ask first.

So you’ve sent your note and heard back from your connection, is it OK to ask for a favor now? If you can hold off asking for something do so. See how you can help your connection first. Try to reach out to your connection several times and develop the relationship before you ask for something. Better yet, build your connection before you need something, that way you build meaningful relationships and when you do need a favor you’ll feel more comfortable asking and your connection will be more likely to assist you.

Do ask what you can do.

It’s never too early to ask what you can do for a new connection or offer ways to help them. As you reach out regularly offer your connection some sort of help. This can be as simple as a link to a news article you found helpful or letting them know of some new opportunities in their field. The more you help your connection, the more likely they will help you.

Don’t look for better connections.

Networking is called so because you are building a network of people, not a connection with just one. With some networking, the person who can help you most in your business may not be your new connection, but one of their connections. Don’t make the mistake of asking a new connection for an introduction right away. This may make your new connection feel uncomfortable and be difficult for them as they don’t know you well just yet.

Do expand connections in a logical way.

As you establish relationships with your new connection, the introductions will come. As you get to know people in your network, they may think to themselves that they know someone who might be good for you to meet. Let connections develop and work on them and you will see be given the chance to expand your network even more.

 

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Categories
Marketing

5 Email Marketing Content Ideas for Domains

Email Marketing Content Ideas

 

Email marketing is a great way to connect with your customers and potential customers. Done right, email marketing can be cost effective and reach the right people. Email marketing is also a great tool for the domain world. By communicating with your customers and potential customers through email, you’ve already got one piece of the puzzle figured out–your potential clients are already online and connected. Below we share some tips for email marketing for the domain world, but before you read on, remember the double opt-in requirement for sending marketing emails. People you send this type of email to must agree to receive them using a double opt-in system. This means they submit their email address first to receive them, and then using a confirmation link or manually responding to an email you send, they confirm that they do, in fact, want to receive emails. Not adhering to these rules can get your emails quickly marked as spam, and make your email marketing campaign a waste of time.

An important part of any marketing campaign is good content. But what makes good content for the domain world? Read on for some email marketing content ideas for domains.

News

DCC offers many new gTLDs. These gTLDs are released at different times and often have special pricing associated with their release. Use your emails to tell people about these new releases, as well as what domains will be released soon. DCC offers news of these releases and a quick internet search can give you an idea of more domains that will be available for purchase soon.

Pricing

A big question any one has before buying  a product, and in this case a domain, is, how much does it cost? Your first inkling may be to hold back pricing information on the domains in your portfolio until a customer becomes serious, but this can turn people off. DCC offers up-front at-cost pricing on there website, which drives interest and lets people know more about the industry they may be joining. Consider taking this same approach with your emails. Highlight the prices of your domains or those offered through DCC, including specials, inexpensive domains, and popular domains.

Ideas

gTLDs give you a lot of room for branding and creative use. Get people interested in fun gTLDs by offering them ideas on how to use them. Even better, tailor your email information on domains based on what you know about people. Know an accountant? Email them about the pricing of .accountant. Know someone in digital marketing? Why not tell them about .digital or .social? Share ideas to get others interested.

Your Experience

How did you get into domain sales? What have you learned along the way? Take the time to tell others about your experience and tricks of the trade. This makes domaining seems less intimidating and lets others know that you’re available for support.

Encouragement

Every now and then, consider sending a note to encourage others in their business or domain sales. These emails can be a simple as a powerful quote, or a note from you, sharing your recent successes and how others can achieve the same.

 

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Categories
Social Media Uncategorized

How to Choose the Right Social Network for Marketing

How to Choose the Right Social Network for Marketing

 

Using social media for marketing is a smart choice. Social media is free, ubiquitous and reaches many people at once. However, with what seems like a new social network popping up each and every day, how do you know which networks are worth marketing on and which are a waste of time? Read on for some helpful criteria when considering how to choose the right social network for marketing based on your needs.

Audience

Before you find out the demographics of the audience of a social network, you first need to think about the demographics of the people you are selling to. Are your potential customers teenagers? Young professionals? Or maybe retirees? You can find out by doing a quick survey of who you are already doing business with–no need to ask, just go with what information you already know–or by identifying who the ideal person is for your product.

Now that you have that information, check it against the demographics for specific social networks. Some searches online can identify that Twitter tends to have a younger demographic than Facebook, whereas LinkedIn is for more business-minded people. You can find case studies and information of the demographics of many social networks online, but also remember there are exceptions to the rule and some audiences aren’t what you think. Increasingly across many social networks, the fastest growing user population is baby boomers, not the first group you might think of when it comes to social media. In short, identify your customer base and then find the social network that matches up with them.

Media

Different social networks rely on media in different ways. Facebook posts are easy to skip over when there’s no image, Twitter posts can go far with just text and Instagram posts rely on image only. Consider what media you have to share when choosing a network. If you have lots of imagery, consider Facebook or Instagram. If you don’t have images or don’t have the time to find them, Twitter may be a better fit. Love marketing with video? Sounds like YouTube may be the best place for you.

Frequency

How much time do you have for social media marketing and how frequently can you post? Consider this before you a choose a network. Twitter streams and updates move so fast that if someone visits your profile and sees you haven’t tweeted in a week, they may think you’re not using your account very much and are unresponsive. However, weekly posts on Facebook may be just the right amount. YouTube is a great network if you can only post monthly, because a high quality video monthly is better than a poorly edited one more frequently. Also networks with the ability subscribe to channels, like YouTube, put less pressure to update frequently. With subscription, no matter how often you update, your followers will be notified.

Skills

Social networks like Instagram and YouTube can require some special skills, like video editing and photography. Facebook, Twitter and LinkedIn are open to a variety of skill levels and allow for easy access. Consider what skills you have and what you might need to be successful on a network before joining. Once you make a presence on a network and have a following, you want to keep your content consistent and of quality, so make sure you choose the right network(s) for you audience, media, time and skill level.

 

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