Categories
Domains

Identify a Strategy Before You Buy Your Domain

Identify a Strategy before you buy your domain BL

 

With affordable pricing and innumerable options, it can be easy to want to buy every new .TLD out there. But do you know what you will do with them? Having a plan for your domain is important, because it allows your to get the best value and ensure a return on your domains, whether that’s traffic and a thriving online business, or a great sale price for your domain. Read on for tips on developing the best strategy to use to buy your domain.

How Popular is the Domain

When you’re looking to buy a domain, do research into the popularity of that domain. As new TLDs become available, some are gaining more interest than others. Like many things in life, the more popular a domain is the more likely you will be able to sell it in the future or increase the value of it. TLDs can be fun and unique but if you’re interested in getting value or selling in the future, research which are the most popular new TLDs. Industry, length of TLD and marketing will affect how popular a new GTLD is. Do your research before buying.

What is Your Sale Price

If you’re buying TLDs to sell down the line, you should have a sale price in mind. This sale price is what you would accept for your domain. This will help you understand what if a good value for you for a domain. What is the right price for someone else, may not be what is right for you. Is your sale price way above the current cost of the domain now? Understand that you may have to hold on to the domain for a period of time before you can earn that price. Is your sale price close to what you’re paying for it today? You can expect to get that sale price soon with the right marketing moves.

Who Would Use the Domain

A domain that is important to you, may not be important to someone else. Consider the market for the domain you’re buying. if you want to eventually sell your domain, versatility is your friend. Consider more generic domain names that refer to industries rather than to proper names. Ask people in your industry what type of domain name they would be interested in, this will give you an idea of the market for the domain you just purchased if you decide to sell.

How Long Will You Own the Domain

Knowing when you want to sell a domain is an important factor to consider before purchasing. If you want to sell your domain right away, why are you buying it? The longer you are able to hold onto a domain, the more likely you will get the sale price you want for it when you do decide to sell. A domain is an investment and if you can let your investment mature or wait until others are interested, you stand to have a much better financial return.

With the low cost of TLDs it’s easy to want to buy them all. You can buy as many domains as you want, just consider how you will use them before your buy. Smart domain buying is better for your business and ensure better returns in the future.

 

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Categories
Domains

Five Reasons to Purchase Multiple Domains

Five Reasons to Purchase Multiple Domains

 

Domain Cost Club’s pricing and exceptional service makes it easy for members to purchase multiple domain names at many different top level domains (TLDs). But should you purchase multiples or maybe just one domain to start? For cost reasons, the benefits are great for DCC members. Your membership grants you at-cost pricing, so multiple domains won’t break the bank with markup. But are multiple domains the right choice for you? Read on to learn the benefits of owning multiple domains.

Diversity

For many people, a domain is an investment, and like many investments, a grouping of multiple domains is often referred to as a portfolio. A portfolio is often used when discussing stocks, which is a great way to frame reasons for having multiple domains. You wouldn’t invest all your money into just one stock, would you? That’s one reason to own multiple domains. Consider buying multiple domain names as well as domains at multiple .TLDs. This way, your investment is spread across many options that could give you a return on your purchase.

Experience

While there is much money to be made in domains, that doesn’t mean you’ll get rich off of your first domain sale or even feel totally sure of what you’re doing. With the low price point of domains purchased through DCC, you can learn domaining as you grow your portfolio. Perhaps your first few domains will be inexpensive, as you have success selling them or using them, you may feel comfortable buying domains in a higher price bracket with the hope of  a bigger return. Your experience in “domaining” and your portfolio can grow alongside each other.

Price Points

Due to demand and different TLDs, price points for domains purchased through DCC can range a bit. However, you can always be sure you’re getting the best price for your domain. Currently, domains with a .energy TLD purchased through DCC run around $66.00 dollars per year, where .net is just $7.54 per year. These TLDs offer different branding opportunities and a priced differently to reflect that. People might be interested in these domains for many different reasons, so it makes sense to purchase a few domain names at different TLDs and different price points to build your portfolio. This will help you to get different levels of return from your domain sales or personal use.

Investment

We’ve mentioned it a few times, but domains can be a great investment! The more domains you purchase, the more money you stand to make from sales of those domains. Just be sure you can manage the number of domains you own. Like stocks, domains will have high and low days and not everyone will be interested in the ones you own. Remember, investments can take time, so dont be afraid to hold out for the sale price you think your domain is worth.

Establish

As you purchase and sell more domains, you will become more experienced and established in the domain industry. This allows you to work with others who will benefit from your experience. A prospective buyer might be unsure if the person selling them a domain has only purchased one, built a portfolio can show a buyer that you’re experienced and have many domains to offer. This will give you great referrals too!

 

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Categories
Wholesale

What is Wholesale? Part 2

What is wholesale

 

In Part One of “What is Wholesale” we explained how wholesale pricing works in a general way with easy to understand examples. Now that you have an idea of how wholesale pricing works, lets discuss how it works for the domain industry. If you’ve watched the DCC video, then you know DCC is a domain registrar, which is an organization that sells domains.

Read on to learn what role DCC plays in the wholesale domain world and how best to take advantage of this.

Domain Name RegistrIES

A domain registry is not the same thing as a domain registrar, which can be very confusing since the phrases sound so similar. DCC is a domain registrar.

So what is a domain registry? A domain registry is the database of all domain names and their registrant information. A registry essentially holds many top-level domains (TLDs) waiting for someone to come along and buy them. (Remember, TLDs are domain endings like .com, .ws, .org.) These registries fit in the chain as the wholesaler or distributor. Think back to part one and the role the wholesaler plays.

Domain Name RegistrAR

So if a registry holds TLDs, that’s where you should go to buy them, right? Wrong. Just like you cannot buy directly from a Coca Cola factory, you can’t buy directly from a registry. Registries, like the Coca Cola factory, operate in big bulk orders. Thats where the domain registrar comes in. A registrar purchases many TLDs to then sell to you, the consumer. Since the registrar just paid a price for these TLDs and wants to generate revenue, they will try to sell these TLDs for more than they paid for. Now think back to part one of our “What is wholesale?” post. This kind of behavior and place in the chain make the registrar the retailer. Which means you are the next level in the chain–the consumer.

Customer/ Member

Now it’s time for you to jump in. You want a TLD and you can’t buy it directly from the registry, so you have no choice but to buy from a domain registrar at a marked up price. This means paying more for the exact same thing a registrar paid much less for.

That is, unless, you’re a member of Domain Cost Club. Domain Cost Club offers TLDs at the wholesale price–no mark up. All you need to do is become a member to enjoy these at cost benefits. DCC also has a robust referral program. This program gives you a chance to earn cash from DCC for referring your friends. That means with enough referrals, your membership can essentially be free or you can even make money. Now you’re getting the wholesale pricing or even cheaper!

 

 

Now that you know how wholesale pricing works in domains and TLDs, go get your domains!

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