Month: November 2014

Categories
Uncategorized

Why You Should Use Infographics in Your Content Marketing Strategy

What is an Infographic

Are you a business owner or marketer? Do you want to drive engaged traffic to your website and encourage people to share your branded, unique content? Then you should be integrating Infographics into your content marketing strategy.

For those of you that don’t know what an Infographic is, it’s exactly what it sounds like. It is an image, or graphic, that is filled with information in order to educate an audience on a specific subject. Infographics are an easy way to drive home a point using images, statistics, facts and figures and allows the reader to understand your point within the time it takes to scroll the image.

Why are Infographics so successful for businesses?

Brand Awareness – Infographics are an amazingly effective way to create brand awareness, since your logo and links back to your blog or website will be included in your infographic! As people, and sometimes other businesses, continue to share your content, the more people will see who created it and your brand name and logo.

Brand/Product Promotion – Promoting your infographic multiple times on various platforms is a great way to promote either your brand or a specific product or service (depending on how you create your infographic). You can center the information you put in the infographic around general facts that support the use of your product.

Easy to Educate – Some brands, products, or services take some education and explanation in order to close a sale with a potential customer. For example, Domain Cost Club’s affiliate marketing program is easy to understand, but requires some education as to how affiliate marketing works, how to get involved, and how the payouts are structured to affiliates. An infographic explaining the generally used practices of affiliate marketing would be a great way to explain the benefits to the target audience!

Potential to Become Viral – If your content is eye-catching, relevant, and easily understood, then you can be sure that people are going to share on their social media accounts! Visual content is always shared more than written content, so if you take enough time to make a valuable infographic, many people will promote it for you.

Cost Effective – Infographics are actually fairly easy to learn how to create on your own, if you don’t have a graphic designer on hand, or if you have an extremely limited budget. Websites like Piktochart make creating an infographic super easy for beginners!

What elements make a successful Infographic?Why you should use infographics

Eye-Catching – If someone is quickly scrolling through their social feed, will the top your infographic make them stop and click? Make sure it’s appealing visually, and that the color scheme and images all work together.

Easy to Understand – Don’t include a bunch of facts and figures that the average person won’t be able to digest or relate to. Break it down and make it easily “skimmable”.

Relevant – Make sure it’s a subject that people are curious about, don’t fully understand, and relates to and supports your business goals specifically.

Useful – Include facts that people may not know, and actually care about. Use facts that allow people to take action in some way.

Shareable – Display your content in a compelling an interesting way. Use headlines and images that get your point across in the most easily understood way possible, so that some people could be encouraged to share your infographic without even reading it in depth!

How can Infographics help me as a Domain Cost Club Affiliate?

If you are already a member of Domain Cost Club, and wondering how you can use infographics to help you increase your business, the answer is simple! There are tons of people looking to make legitimate money online, working from home just like you, but have no idea how to do it! Creating an infographic about the benefits of affiliate marketing, and/or Domain Cost Club specifically is a simple way to make people understand how to use the program and how effective it can be at creating an entirely new income stream, if done effectively. Think about our affiliate explanation video, made into an infographic! There are plenty of creative ways to get the point across!

 

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Categories
Affiliate Marketing Marketing

How To Make Money Online: An Introduction To Affiliate Marketing

what is affiliate marketing

In the world of Internet Marketing, there are many avenues used to increase brand awareness, generate leads for a company, and drive sales. One of the most common, but underrated, strategies used is “affiliate marketing.” But what is affiliate marketing actually, and how does it benefit you?

Read on to find out.

What Is Affiliate Marketing?

Affiliate marketing is a performance-based program in which a company rewards their affiliates for each customer brought to the business by that specific affiliate. Think of it as a large-scale referral program. Internet-based affiliate marketing is extremely popular for a number of reasons, including its effectiveness at bringing warm leads to a business, the monetary benefits it provides for the affiliates, and the flexibility it usually supports for both the business and the affiliates.

There are many different structures a business can use to reward affiliates, but all of them a directly related to performance. Those that are simply misinformed, and flat out wrong, sometimes incorrectly compare the concept of affiliate marketing to that of ponzi schemes. Affiliate marketing can employ various multilevel marketing tactics, but never anything illegal. If it’s illegal, it is NOT affiliate marketing.

Build A Second Income

earn a second incomeAffiliate marketing is so popular because, as mentioned above, it has incredible earning potential for the affiliates. By putting in the research needed to become an expert in whatever industry the company you are affiliate marketing for, spending time building out your in person and social networks, and honing your sales skills, you could be on your way to securing a hefty secondary, or even primary income.

The great news is that your affiliate income is entirely dependent on your effort. The more you promote the service through your network, content marketing, SEO, social media, etc. – the more money you will make.

The power is in your hands. Utilize affiliate marketing to your advantage and start prospering today.

Give Us An Example

Online membership organizations, like Domain Cost Club, allow you to take advantage of their membership benefits as well as earn secondary income as an affiliate of their services. First, you can become a member of the club to purchase hundreds of domains at wholesale costs. Then, by simply referring people to Domain Cost Club you can start earning commissions as an affiliate. Yes, it’s THAT easy. This video explains more clearly just how easy it is to sign up and start earning extra cash.

 

Click Below to Become an Affiliate for DCC and Start Earning!

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Categories
Domains New TLDs

5 Reasons You Should Use a Descriptive Domain Over a .COM

New TLD Domains

What’s one of the most important first steps you need to take as a new business owner in this digital era? That’s right, making a website geared at sharing information about your business and generating leads. When deciding on your website domain, the most common TLD (or, “Top Level Domain”) chosen right now is the .COM – simply because it is the most well known.

Here are 5 reasons you should ditch the .com, and move on to the new wave of internet marketing with descriptive TLDs:

1. Increases Branding

In the past, a business owner may have purchased “johnsbestcoffeeshop.com”, which may seem a bit long and hard to remember for most of us. Perhaps “JohnsCoffee.com” was taken, or too expensive. By increasing the length, and changing the meaning to locals who know this place as “John’s Coffee”, the owner isn’t doing himself any favors in the branding department. New TLDs like “.shop” or “.coffee” might be the perfect way to keep the brand integrity for his local shop. “Johns.coffee” or “Johnscoffee.shop” allows this business owner to advertise and continue his branding efforts just through his domain name. When you secure your extremely accurate, memorable, and concise domain name, you are building your brand!

2. Less Expensive

New TLDs have opened up an entirely new set of domain real estate that most people would not be able to secure without paying a hefty price tag. Domain registrars like Domain Cost club offer hundreds of new TLDs to consumers at cost! That means you pay exactly what it costs to purchase your domain name, with no registrar markups, and nothing more.

New Top Level Domain Extensions3. Increases Possibilities

New TLDs give you the opportunity to get creative, and the possibilities really are endless. From domains that begin with your brand and end with your industry (i.e. “SmithandSmith.attorney”) to domains that allow you to take advantage of a slogan or catchphrase (i.e. “Cleanyour.computer” or “Cleanyourpc.guru”), you can ensure you choose a domain that is catchy and beneficial for your business. Hundreds are already available, and more are being added every day! You could even try multiple domains and test market with each of them – although, be sure to have your other domains 301 redirect to your main site so it gets credit for the traffic.

4. Easy SEO

If you want a better search ranking in Google, your domain name needs to be directly related to content on your site. By using descriptive keywords and TLDs within your domain, and having matching content on your website once someone clicks, you will be building SEO for your website without even trying! In other words, if your site is called “Freemoney.guru”, make sure your site content isn’t about dry cleaning – Google will not rank you very high in the search results and you won’t benefit from that potential traffic.

5. Top of Mind

With so many options for creativity with these new TLDs, you have the opportunity to give your business the best chance at success. Choosing a domain name that is rich in keywords, is easy to remember, and perfectly describes your business will make current customers more likely to remember it, and new customers more likely to understand what your site is about before they even click on it!

Times have changed, people. Gone are the days that one must lower the effectiveness and branding of their business because all of the best .COM domain names are taken, or too expensive. Now there is a better option. Hundreds of new TLDs being offered are actually more descriptive, more effective, and less expensivethan any .COM name you could choose!

TLDs as descriptive as “.boutique”, “.guru”, and “.events” and as specific as “.blackfriday” or “.engineer” are available at DCC to help brand your business right now! The only thing left to do is reserve your domain and start generating leads for your business.

 

 

Join DCC Now to Buy Your New TLD at COST!

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Categories
Uncategorized

13 Tips for Choosing a Domain Name That Increases Traffic

How to choose a perfect domain name

Choosing the right domain name is one of the most important steps to ensuring your business’ online success. Your domain name matters immensely for branding purposes, direct traffic to your site, referral traffic to your site, and many more reasons! If you are just about to launch a new website for a business, or even for a personal blog, read on to find out how to pick the perfect name.

1. Make Sure the Domain is Consistent with Your Brand

The first decision you will have to make is if you are simply choosing your already existing brand name as the domain. Plain and simple – (i.e. Target.com, Nike.com, etc.) Or, are you going to choose a more creative domain that incorporates some keywords with the brand name – i.e. JuicyCoutureClothing.com instead of just JuicyCouture.com). Either way, make sure that your domain accurately represents your brand, what you are selling, or what your business consists of.

2. Keep it Short and Sweet

Consumers are bombarded enough as it is with brand names, keywords, and marketing info. Make it as easy as possible for them to remember and type in your domain name. The shorter, and catchier you can make it – the better.

3. Make it Catchy

Have a marketers mind – stand out from the crowd. You know those songs or jingles you just can’t get out of your head? Or those infomercials that you know every word to? That’s how you want to think. There are so many domain names out there, in the same industry, try to be different. For example, there are millions of ecommerce women’s clothing websites out there: Tobi.com, Modcloth.com, ASOS.com (what do they all really mean?). The one that sticks out in your mind because it’s so out there? NastyGal.com – that domain will make people wonder and click

4. Use Keywords if Possible

Making your domain name SEO friendly will have huge advantages for your site traffic. While keeping it as short and easy to remember as possible, including a keyword with your brand could help drive organic search traffic to you. For example, if you are selling eco-friendly pool cleaning products, you might want to choose something like “GreenPoolProducts.com” or “EcoPoolSupplies.shop”. This way, you will be returned high in the results for someone searching “green pool supplies”, etc.

New gTLD5. Choose the Right Domain Extension

Get a TLD extension that suits your idea for the domain, it’s no longer necessary to pick your TLD from a few generic extensions – (like .COM or .NET) For example, let’s say you’re a local coffee shop looking to increase organic search traffic on Google. Choosing a name like “SeattleBrewCoffee.Shop” is likely to be much less competitive, capture more local searches, and increase the visibility of your site. New TLDs are growing and being added everyday. There is a large advantage to being a first mover on an enormous up and coming trend like unique domain extensions (i.e. .CITY, .CASH, .CLUB, . HEALTHCARE). You can even find registrars that sell new TLDs for lower prices than anywhere else, like Domain Cost Club.

6. Be Creative

Sometimes the domain name you want just isn’t available – get creative and choose something even better! Your favorite domain name being taken may actually give you a reason to think outside the box and choose a name that sounds even better and stands out from the rest.

7. Make it intuitive

Make your domain easy to type – don’t use purposeful misspellings. This info is also useful for choosing your brand name in general. Many people think it’s clever to purposefully misspell a word similar to their brand name in order to be unique, but this can sometimes confuse consumers, and make it difficult to remember. For example, go for “ExpressPizza.com” over “XpressPizza.com” – who knows if there is already a Pizza shop that spells it correctly and receives some of your traffic!

8. Don’t Choose a Name Too Close to Someone Else’s

Taking the time to research and make sure that your name isn’t one letter off from a competitor is going to do you a lot of good in the future. Making sure your domain name is original enough to not be confused with another brand or company will not only increase legitimate traffic to your site, but may also help you avoid any legal issues.

9. Don’t Use Random Characters

Using things like dashes or hyphens can get tricky. Generally, someone is not going to take the time to remember where a character other than a letter goes within your web address. Make it easier on them and just leave it out – EVEN if your first choice of domain names was taken, and this is the only way to get it. Refer to #6.

10. Purchase Multiple Domains for the Same Brand

Don’t let someone infringe upon the brand you’ve created for yourself by creating a very similar domain name with a different extension or misspelling. Buy all domains associated with your account to prevent any confusion and/or fraud.

11. Try Rhyming or Alliteration

This might help you take care of some of the tips above. Rhyming or alliteration makes the human mind remember more easily, and makes a brand name catchier. For example, doesn’t Dancepants.shop or DanceDivas.clothing have a nice ring to them for a website that sells dance clothing and costumes?

12. Take Timing into Consideration

Search for some domains/terms and then take a break for a bit. Performing multiple searches spread out over a day or two might help to generate ideas instead of sitting down and attempting to search for and purchase all at once. Keep in mind though, if you find a great domain it may not be available the next time your search for it.

13. Don’t Forget About a Blog!

Blogs and content marketing are one of the best tactics out there right now to drive traffic to your website, and nurture leads into making a purchase. Sharing of useful information through blog posts is the best way to gain a potential customer’s and move them down the sales funnel. Once you find the best domain name, make sure you purchase a blog at your domain to go along with it!   The perfect domain name goes hand in hand with making your website easier to find, and increasing traffic. In conjunction with a well-written blog of the same domain, you give yourself and your business the best chance at being a successful online brand. Be sure to buy your domain at DomainCostClub.com so you’re able to get at-cost pricing on the registration and future renewals. You don’t want to have to worry about high priced renewals next year when your successful site is up and running!

 

Buy Your New Domain Now!

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