Are you a business owner or marketer? Do you want to drive engaged traffic to your website and encourage people to share your branded, unique content? Then you should be integrating Infographics into your content marketing strategy.
For those of you that don’t know what an Infographic is, it’s exactly what it sounds like. It is an image, or graphic, that is filled with information in order to educate an audience on a specific subject. Infographics are an easy way to drive home a point using images, statistics, facts and figures and allows the reader to understand your point within the time it takes to scroll the image.
Why are Infographics so successful for businesses?
Brand Awareness – Infographics are an amazingly effective way to create brand awareness, since your logo and links back to your blog or website will be included in your infographic! As people, and sometimes other businesses, continue to share your content, the more people will see who created it and your brand name and logo.
Brand/Product Promotion – Promoting your infographic multiple times on various platforms is a great way to promote either your brand or a specific product or service (depending on how you create your infographic). You can center the information you put in the infographic around general facts that support the use of your product.
Easy to Educate – Some brands, products, or services take some education and explanation in order to close a sale with a potential customer. For example, Domain Cost Club’s affiliate marketing program is easy to understand, but requires some education as to how affiliate marketing works, how to get involved, and how the payouts are structured to affiliates. An infographic explaining the generally used practices of affiliate marketing would be a great way to explain the benefits to the target audience!
Potential to Become Viral – If your content is eye-catching, relevant, and easily understood, then you can be sure that people are going to share on their social media accounts! Visual content is always shared more than written content, so if you take enough time to make a valuable infographic, many people will promote it for you.
Cost Effective – Infographics are actually fairly easy to learn how to create on your own, if you don’t have a graphic designer on hand, or if you have an extremely limited budget. Websites like Piktochart make creating an infographic super easy for beginners!
What elements make a successful Infographic?
Eye-Catching – If someone is quickly scrolling through their social feed, will the top your infographic make them stop and click? Make sure it’s appealing visually, and that the color scheme and images all work together.
Easy to Understand – Don’t include a bunch of facts and figures that the average person won’t be able to digest or relate to. Break it down and make it easily “skimmable”.
Relevant – Make sure it’s a subject that people are curious about, don’t fully understand, and relates to and supports your business goals specifically.
Useful – Include facts that people may not know, and actually care about. Use facts that allow people to take action in some way.
Shareable – Display your content in a compelling an interesting way. Use headlines and images that get your point across in the most easily understood way possible, so that some people could be encouraged to share your infographic without even reading it in depth!
How can Infographics help me as a Domain Cost Club Affiliate?
If you are already a member of Domain Cost Club, and wondering how you can use infographics to help you increase your business, the answer is simple! There are tons of people looking to make legitimate money online, working from home just like you, but have no idea how to do it! Creating an infographic about the benefits of affiliate marketing, and/or Domain Cost Club specifically is a simple way to make people understand how to use the program and how effective it can be at creating an entirely new income stream, if done effectively. Think about our affiliate explanation video, made into an infographic! There are plenty of creative ways to get the point across!