What’s one of the most important first steps you need to take as a new business owner in this digital era? That’s right, making a website geared at sharing information about your business and generating leads. When deciding on your website domain, the most common TLD (or, “Top Level Domain”) chosen right now is the .COM – simply because it is the most well known.
Here are 5 reasons you should ditch the .com, and move on to the new wave of internet marketing with descriptive TLDs:
1. Increases Branding
In the past, a business owner may have purchased “johnsbestcoffeeshop.com”, which may seem a bit long and hard to remember for most of us. Perhaps “JohnsCoffee.com” was taken, or too expensive. By increasing the length, and changing the meaning to locals who know this place as “John’s Coffee”, the owner isn’t doing himself any favors in the branding department. New TLDs like “.shop” or “.coffee” might be the perfect way to keep the brand integrity for his local shop. “Johns.coffee” or “Johnscoffee.shop” allows this business owner to advertise and continue his branding efforts just through his domain name. When you secure your extremely accurate, memorable, and concise domain name, you are building your brand!
2. Less Expensive
New TLDs have opened up an entirely new set of domain real estate that most people would not be able to secure without paying a hefty price tag. Domain registrars like Domain Cost club offer hundreds of new TLDs to consumers at cost! That means you pay exactly what it costs to purchase your domain name, with no registrar markups, and nothing more.
3. Increases Possibilities
New TLDs give you the opportunity to get creative, and the possibilities really are endless. From domains that begin with your brand and end with your industry (i.e. “SmithandSmith.attorney”) to domains that allow you to take advantage of a slogan or catchphrase (i.e. “Cleanyour.computer” or “Cleanyourpc.guru”), you can ensure you choose a domain that is catchy and beneficial for your business. Hundreds are already available, and more are being added every day! You could even try multiple domains and test market with each of them – although, be sure to have your other domains 301 redirect to your main site so it gets credit for the traffic.
4. Easy SEO
If you want a better search ranking in Google, your domain name needs to be directly related to content on your site. By using descriptive keywords and TLDs within your domain, and having matching content on your website once someone clicks, you will be building SEO for your website without even trying! In other words, if your site is called “Freemoney.guru”, make sure your site content isn’t about dry cleaning – Google will not rank you very high in the search results and you won’t benefit from that potential traffic.
5. Top of Mind
With so many options for creativity with these new TLDs, you have the opportunity to give your business the best chance at success. Choosing a domain name that is rich in keywords, is easy to remember, and perfectly describes your business will make current customers more likely to remember it, and new customers more likely to understand what your site is about before they even click on it!
Times have changed, people. Gone are the days that one must lower the effectiveness and branding of their business because all of the best .COM domain names are taken, or too expensive. Now there is a better option. Hundreds of new TLDs being offered are actually more descriptive, more effective, and less expensivethan any .COM name you could choose!
TLDs as descriptive as “.boutique”, “.guru”, and “.events” and as specific as “.blackfriday” or “.engineer” are available at DCC to help brand your business right now! The only thing left to do is reserve your domain and start generating leads for your business.