Tag: SEO

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Marketing

How to Create Successful SEO for gTLDs

how to create successful SEO for gTLDs

Search engines like Google are very important to your website, because that’s how people will find you. Because of this, search engine optimization (SEO) is very important. SEO simply refers to tricks and tools you can use to ensure your website comes up within the first results for a specific term. SEO best practices are well documented for traditional TLDs like .com and .org, but do these same practices apply to the new gTLDs? Read on.

What You May Have Heard

As soon as new gTLDs came on the market, the myths about them started. One of these myths is that search engines like Google don’t index these gTLDs, making it impossible to come up in search results, let alone appear on the first page. The myth says that the reason for this is that these domains aren’t taken as seriously and can sometimes be host to junk sites. This myth and its reasoning are simply not true.

What Google Says

A quick search of reputable domain sites shows that gTLDs are not being (and never have been) left out of the search rankings and indexes. However, how Google treats these gTLDs exactly has been a bit of mystery, but that all ended just last week. As gTLDs increase in popularity, Google realized they need to make a statement about how they are treated by their search engine. In a blog post, Google confirmed that gTLDs will be treated just like .com, “Overall, our systems treat new gTLDs like other gTLDs (like .com & .org).” Google also clarified how keywords found in a gTLD affect your search rankings, indicating that all TLDs will be treated the same and that keywords in gTLDs will not improve search rankings, “Keywords in a TLD do not give any advantage or disadvantage in search.” Google also shared that it is possible to move your site from a .com to a new gTLD and not lose your searching ranking and and SEO. Visit the full blog post to learn how to do this–this can come in handy as you move to your new gTLD.

What This Means for You

This is all great news! At first glance you may be worried that the keyword in your .gTLD won’t directly impact your search ranking, but this is good news. The key is that Google will treat your new gTLD just like a .com when it comes to search. With gTLDs, you’re paying much less for your domain and still getting the same treatment from the most popular search engine. You can save money and still come up tops in search. And remember, although your “key-worded” gTLD won’t impact your ranking, your keyword gTLDs are still a great branding opportunity–so when your site comes up high in search results, people will remembers your website address.

The new gTLDs, though they look different, work just like more traditional .coms. Huge companies like Google realize the power of these gTLDs and treat them no different than more expensive domains. With Google taking the lead, more companies will realize the need to move forward with and highlight gTLDs. This is why it’s important for businesses to focus on how to create successful SEO for gTLDs. 

 

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Marketing

5 Ways to Market Your Domain for Sale or Use

market your domain

Now that you’ve purchased your domain(s) through DCC, how do you plan to use it? Your domain is an investment, no matter if you’re using it for your own business or planning to sell it for a profit. Read on for ways to market your domain, whether you plan to sell the domain or use it, and get a return on your investment.

Domains For Sale:

Email Marketing

Email marketing is a great way to share that you have a collection of domain names for sale. Email marketing should be conversational and to the point. You’re not trying to make a sale, you’re trying to make a connection and tout the benefits of your domain.

Before you start emailing, remember that email marketing requires a double opt in before you can reach out to someone by email. That means someone needs to sign up to receive emails from you and then confirm they would like to receive these emails and their signup was not a mistake. This can be accomplished with a contact form on your website where visitors can sign up with their email. As you get their emails, send them a note to ensure they want to be subscribed. Then its up to you to market and share why others should be interested in investing in your domains.

Social Media

Social media is great place to promote your domains because people who will see you promotion are already online and browsing. You should promote on social media just how important it is to have a branded domain or share how much income you’re building with domain sales. Make your social media posts fun, but informative and don’t post so frequently that others grow weary of the information. Also, consider creating your own Facebook and Twitter account for your domain promotion, that way, you know that the people that fan or follow you are truly interested in the domain world.

Referrals
DCC offers great pricing on our domains through our membership offerings. As soon as you become a DCC member, you have access to at-cost pricing, which means you pay what we pay for domains. This kind of pricing makes DCC the right choice for many people, including people you already know. So consider sharing DCC with your network and each time someone you referred becomes a member, you will earn between $25 and $200.

Domains For Use:

Content Marketing

If you’ve purchased a domain to use for your own business, content marketing is an effective way to establish your business and promote your website. Content marketing is when you produce great content in the form of blogs, videos, and photos, and share them to drive people to your website. Consider creating a blog to go with your business website that talks about best practices within your industry. Or create videos that promote “how to’s” within your industry. These are powerful ways to offer people something for free to drive them to your website and then share your business with them .

Search Engine Optimization

Search engine optimization or SEO is important for driving traffic to your website. This means doing research on sites like Google AdWords Keyword Tool to find out what words or phrases are popular in your industry. Once you find these phases, use them in your content marketing. To really get the most out of your SEO use these popular words and phrases in your actual domain name. Like beach.vacations or investing.money. The right keywords will market your site without you having to actively do so.

 

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Marketing

What You Need to Know About SEO

What You Need to Know About SEO

How many different websites do you visit each day? How many of those sites did you reach through a search engine? Chances are at least one of them if not more. Search engines are the gateway to much of the internet. People just like you go online in search of something, but not sure where to find it. Their search engine then directs them to a list of ranked websites. If you’re like most people, you will only check out the top ranked results, even though there may be multiple pages of results that match your search query. This means that it is extremely beneficial for your website to appear on that first page of results.

But how do these websites make it into the list? Search engine optimization. Simply put, search engine optimization is a process used by websites to give them a higher ranking and more visibility in search results.

It used to be that search engine optimization, or SEO, was as simple as having the right keywords placed all over your website and in the code that makes up your website. But that’s no longer true. While the big search engines like Google, Bing, and Yahoo have many number of factors that affect SEO with their service, they aren’t sharing what all these factors are. Think of what affects these SEO rankings as a recipe. We don’t know all the ingredients that make up this recipe, but thankfully top SEO experts have identified some.

Read on to learn how to include some of these ingredients in your website.

Your Domain

Before ICANN opened the gTLD world to more personalized domains, your domain didn’t matter much to your SEO. When most websites had similar domains like .com, .org, or .net, these didn’t add much to SEO other than credibility for the domain. Keywords have long been important in web addresses, but now they are important in domains as well. Websites that battled for top SEO ranking  with just their web address can now battle for it with their domain. Coffee.com now has to battle www.fresh.coffee. Think about the keywords that are important to your website and business and choose that domain.

Your Website

Keywords still play an important role in your website. Though they have been supplemented by some other important ingredients–which we will explain below–they still need to be a focus of your website. What are you selling? Why should people come to your website? If you’re selling, local, fair-trade coffee, find ways to include those keywords and that keyword phrase in many places on your website. Search engines give preferences to website who use a search term many times in their website. This shows these search engines that the website must be a good fit for the search term since it is used many times on the website. However, that doesn’t mean you should just type “local fair-trade coffee” on your website over and over. In fact, this is a bad idea. As search engines have gotten more complex they have been able to identify and even weed out websites that are trying to game the system and get all the clicks without providing good content

Your Content

Search engines like Google will often change what the engine looks for from websites to keep sites from manipulating it. One of the big changes Google has made recently has been a focus on quality content. Google is essentially a robot that crawls websites, so how does it know good content from bad? It doesn’t but it has some rules for what it think makes good content. A big rule is content that is enjoyed, shared and supported by others is considered more legitimate. That means you can create quality content all day, but if no one is reading it, Google won’t give it as much weight. So it is important to create quality content and get others to read it. How do you do this? Following the coffee example this may mean writing a blog on your website that talks not just about your coffee but about coffee in  general. What’s the best roast? How do you tell good coffee from bad? Write these blog posts and share them with friends, on social media and other blogs if possible. You are creating quality content that is keyword rich that you are now hopefully building an audience for.

These are just three ways to build your SEO and SEO is always changing. Services like Google give a little insight into what their search engine is looking for every few months. Keep an eye out for these updates, keep checking back here, and continue creating great content.

 

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Domains New TLDs

5 Reasons You Should Use a Descriptive Domain Over a .COM

New TLD Domains

What’s one of the most important first steps you need to take as a new business owner in this digital era? That’s right, making a website geared at sharing information about your business and generating leads. When deciding on your website domain, the most common TLD (or, “Top Level Domain”) chosen right now is the .COM – simply because it is the most well known.

Here are 5 reasons you should ditch the .com, and move on to the new wave of internet marketing with descriptive TLDs:

1. Increases Branding

In the past, a business owner may have purchased “johnsbestcoffeeshop.com”, which may seem a bit long and hard to remember for most of us. Perhaps “JohnsCoffee.com” was taken, or too expensive. By increasing the length, and changing the meaning to locals who know this place as “John’s Coffee”, the owner isn’t doing himself any favors in the branding department. New TLDs like “.shop” or “.coffee” might be the perfect way to keep the brand integrity for his local shop. “Johns.coffee” or “Johnscoffee.shop” allows this business owner to advertise and continue his branding efforts just through his domain name. When you secure your extremely accurate, memorable, and concise domain name, you are building your brand!

2. Less Expensive

New TLDs have opened up an entirely new set of domain real estate that most people would not be able to secure without paying a hefty price tag. Domain registrars like Domain Cost club offer hundreds of new TLDs to consumers at cost! That means you pay exactly what it costs to purchase your domain name, with no registrar markups, and nothing more.

New Top Level Domain Extensions3. Increases Possibilities

New TLDs give you the opportunity to get creative, and the possibilities really are endless. From domains that begin with your brand and end with your industry (i.e. “SmithandSmith.attorney”) to domains that allow you to take advantage of a slogan or catchphrase (i.e. “Cleanyour.computer” or “Cleanyourpc.guru”), you can ensure you choose a domain that is catchy and beneficial for your business. Hundreds are already available, and more are being added every day! You could even try multiple domains and test market with each of them – although, be sure to have your other domains 301 redirect to your main site so it gets credit for the traffic.

4. Easy SEO

If you want a better search ranking in Google, your domain name needs to be directly related to content on your site. By using descriptive keywords and TLDs within your domain, and having matching content on your website once someone clicks, you will be building SEO for your website without even trying! In other words, if your site is called “Freemoney.guru”, make sure your site content isn’t about dry cleaning – Google will not rank you very high in the search results and you won’t benefit from that potential traffic.

5. Top of Mind

With so many options for creativity with these new TLDs, you have the opportunity to give your business the best chance at success. Choosing a domain name that is rich in keywords, is easy to remember, and perfectly describes your business will make current customers more likely to remember it, and new customers more likely to understand what your site is about before they even click on it!

Times have changed, people. Gone are the days that one must lower the effectiveness and branding of their business because all of the best .COM domain names are taken, or too expensive. Now there is a better option. Hundreds of new TLDs being offered are actually more descriptive, more effective, and less expensivethan any .COM name you could choose!

TLDs as descriptive as “.boutique”, “.guru”, and “.events” and as specific as “.blackfriday” or “.engineer” are available at DCC to help brand your business right now! The only thing left to do is reserve your domain and start generating leads for your business.

 

 

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