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Which Social Media Sites Should You Be Marketing On?

What social media sites should you be marketing on BL

Social media is great for marketing your business or building your network. But with so many options, it’s hard to know which site you should be utilizing for your marketing efforts. Different social sites speak to different audiences, in different ways, and what works for one social media site may not work for another.  

So, which social media sites should YOU be marketing on? We break them down for you below.

Facebook

Facebook was originally a friendship based networking site. When Facebook was launched over 10 years ago, it was service to connect college students. Now it’s open to anyone in the world and has over 1 billion users. While Facebook is still friendship based, it is increasingly business friendly. One big reason to be on Facebook is the sheer number of users. Most people you know or want to connect with are already on Facebook. While promoting your business on Facebook can sometimes be tricky (people can easily hide what they don’t want to see) the sheer number of people on the network make it a smart choice to do some marketing.

LinkedIn

LinkedIn was built for business, advancing in your career, and making business connections. Because of these reasons, it makes sense for you to market and build your network on LinkedIn. LinkedIn is a fast growing social media network, but still has far fewer users than Facebook. Also users do not log in to LinkedIn or access their page as frequently as they visit Facebook. Use LinkedIn to build a strong network, but know your marketing may not be seen by as many people as content on Facebook will be.

Twitter

Twitter has nearly 300 million monthly users and the best part is that you don’t have to be friends with them or have an established connection for them to see your marketing content. Thanks to the 140 character limit and a fast moving feed, Twitter takes minimal time investment. Twitter is a great place to market your business and test strategies. One tip: Do research into the right hashtags to make sure your content is seen by the most people.

Instagram

If your business is photo-friendly, Instagram is a great choice. This increasingly popular network relies on hashtags just like Twitter in order for users to find content. Photo-friendly businesses like hair salons, doggie daycare, or travel services thrive on Instagram. If your company isn’t photo-friendly try to get creative in your use of Instagram. Motivational quotes over a fun background are often popular on Instagram and can relate to many business areas. Think of ways they can apply to you.

Google+

You may have heard that Google+ is dead, and that may be partially true. But thanks to the popularity and dominance of the Google search engine, it’s still important for your business to be on Google+. To market on Google+, make sure your page has all the important business information like address, hours, and even some photos. Direct your customers to leave reviews on Google+ as well. This way, when someone searches for your business or a business service like yours, your results will be favored by Google and appear higher up on the search results.

 

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Analytics for Social Media Marketing

Analytics for social media

You’re spending a lot of time promoting your business on social media, but is it working? How do you know when you’re marketing it successful? One way of knowing the success of marketing, is of course, increased business. But how do you know if this increased business was related to your marketing and not some other factor? Read on for ways to identify the effectiveness and interpret the analytics for social media marketing online and off.

Analytics

Social media sites like Twitter and Facebook offer impressive analytics information. This analytics information will let you know how your marketing is performing online, but unfortunately can’t tell you much about how this marketing converts to customers or sales. These analytics are essentially data points that help to tell you how successful your posts are, who is following you, and how far your content reaches. Many social networks offer some form of analytics. Here’s an overview of the biggest two.

Facebook Insights

Facebook calls their analytics offering Insights. Insights are only available if you have a Facebook page, not just a profile. Once on your Facebook page, choose Insights on the top navigation. In the overview of Insights, you can see how your page likes are increasing, your reach of posts (how many people are seeing your posts), and engagement (how many people are engaging with your posts in some way.) To dig deeper into your analytics, scroll down below this information to see how each individual post you created performed. If you want to find out the best time to post, visit the “Posts” tab to see when your fans are online. To learn more about the people who like your page, choose “People” to see demographics of your fans. Facebook offers lots of details about your page, so click around and see what other information might be useful to you. You can also choose to export this information into an spreadsheet to really dig into the numbers.

Twitter Analytics

To see your Twitter Analytics, make sure you’re logged into your Twitter account and navigate to analytics.Twitter.com. You should see the stats for your Twitter account in front of you, if not, click “Login” in the top right hand input your account information. To get a general idea of how your account is performing, navigate to “Home” at the top navigation. Under the home section you will see your top tweet, top mention, top follower and top media tweet of the past month. This information will let you know which tweets are most popular and farthest reaching. To dig deeper into tweet performance, you can navigate to “Tweets” in the top navigation. Here you will see a breakdown of how each of you tweets performed, throughout different time periods. Want to know more about who your followers are? Click on “Followers” to see a demographics and interests breakdowns of the people following you. Check on this information at least monthly to see how you should adjust your marketing strategy. Want to know in the moment how a tweet performed? Go to the tweet in your stream and click on the graph icon to the right of the star symbol. Information on your tweet will appear in real time. Like Facebook, Twitter also lets you export your analytics by choosing “Export” in the right hand corner. This gives you a spreadsheet of all your tweets over a periods of time and tons of information and data on them.

Surveys

The above information lets you know how your marketing is going on social media, but how do you know how it’s affecting your business in person or at your online store? Ask. Simply ask people how they heard about your company. You can accomplish this with a survey sent to customers after they purchase through your online store or with a simple contact form on your website. Have a brick and mortar store? Ask people at checkout how they heard about you. This information will help you decide if your marketing is effective at generating interest, business or both.

 

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How to Choose the Right Social Network for Marketing

How to Choose the Right Social Network for Marketing

 

Using social media for marketing is a smart choice. Social media is free, ubiquitous and reaches many people at once. However, with what seems like a new social network popping up each and every day, how do you know which networks are worth marketing on and which are a waste of time? Read on for some helpful criteria when considering how to choose the right social network for marketing based on your needs.

Audience

Before you find out the demographics of the audience of a social network, you first need to think about the demographics of the people you are selling to. Are your potential customers teenagers? Young professionals? Or maybe retirees? You can find out by doing a quick survey of who you are already doing business with–no need to ask, just go with what information you already know–or by identifying who the ideal person is for your product.

Now that you have that information, check it against the demographics for specific social networks. Some searches online can identify that Twitter tends to have a younger demographic than Facebook, whereas LinkedIn is for more business-minded people. You can find case studies and information of the demographics of many social networks online, but also remember there are exceptions to the rule and some audiences aren’t what you think. Increasingly across many social networks, the fastest growing user population is baby boomers, not the first group you might think of when it comes to social media. In short, identify your customer base and then find the social network that matches up with them.

Media

Different social networks rely on media in different ways. Facebook posts are easy to skip over when there’s no image, Twitter posts can go far with just text and Instagram posts rely on image only. Consider what media you have to share when choosing a network. If you have lots of imagery, consider Facebook or Instagram. If you don’t have images or don’t have the time to find them, Twitter may be a better fit. Love marketing with video? Sounds like YouTube may be the best place for you.

Frequency

How much time do you have for social media marketing and how frequently can you post? Consider this before you a choose a network. Twitter streams and updates move so fast that if someone visits your profile and sees you haven’t tweeted in a week, they may think you’re not using your account very much and are unresponsive. However, weekly posts on Facebook may be just the right amount. YouTube is a great network if you can only post monthly, because a high quality video monthly is better than a poorly edited one more frequently. Also networks with the ability subscribe to channels, like YouTube, put less pressure to update frequently. With subscription, no matter how often you update, your followers will be notified.

Skills

Social networks like Instagram and YouTube can require some special skills, like video editing and photography. Facebook, Twitter and LinkedIn are open to a variety of skill levels and allow for easy access. Consider what skills you have and what you might need to be successful on a network before joining. Once you make a presence on a network and have a following, you want to keep your content consistent and of quality, so make sure you choose the right network(s) for you audience, media, time and skill level.

 

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