Category: Social Media

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Social Media

How to Use Twitter for Your Business

How to use Twitter for business BL

You may be wondering how to use Twitter for your business to actually see some measurable ROI. Well, Twitter is a great tool for business, but how you use it personally and how you use it for business should differ. Read on for the best ways to drive traffic and business using Twitter.

Your Profile

Like profiles for many online sites, think keywords. With just 160 characters, slightly longer than a tweet, your profile should be a place for keywords about your business, not your whole mission statement. What industry are you in? What do you specialize in? Include this information in your short profile to ensure your profile comes up in searches. There’s no need to include hashtags in your profile (though many people do) Twitter will identify the keywords in your profile, hashtag or not. Also important for keyword searches is your Twitter handle. Your handle is simply your username on Twitter. Twitter looks for keywords in usernames as well, so your username has an impact on who finds you or doesn’t.

Who You Follow

Follow people related to your business for two reasons. Reason number one, people may often click to see who you follow to learn more about you. If you follow a ton of random handles, it may be hard for people to figure out what you’re allow about. So follow a curated list of people related to your business. This curated list is reason number two why people you follow is important. Twitter is great in that easily allows you to share content from others in the form of a retweet. In a business account, you want what you share to be relevant your business So if you’re following the right curated list, you’ll see tweets related to your business and allow for a simple retweet related to your industry, no extra searching required.

What You Share

Separating personal views and business ideas on Twitter can be difficult. Unlike Facebook where you can use your personal profile to manage a professional page, Twitter doesn’t have that option. So be careful what you share. Consider having a personal Twitter and a business Twitter. Keep opinions and thoughts on your personal  account and news, links and relevant information on your business account.

Looking the Part

Have a logo? You should! Your logo is a great choice for a Twitter profile photo, this lets people know more about your business and shows you off as a legitimate business. If you don’t have a logo, consider a photo of yourself and share your role with the business in your profile so people can easily connect you and the business when they visit your profile. As for cover photos, use something relevant to your business and make sure it isn’t blurry. Twitter prefers large, high resolution photos for cover photos, so find one that fits and check it before saving.

Getting Statistics

Twitter offers two ways to get analytics. Want to know how  tweet is performing? Simply click on the graph icon below it to see impressions and engagement on the tweet. To see how your account is doing over time and learn more about your followers, visit analytics.Twitter.com.

 

 

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Social Media

Which Social Media Sites Should You Be Marketing On?

What social media sites should you be marketing on BL

Social media is great for marketing your business or building your network. But with so many options, it’s hard to know which site you should be utilizing for your marketing efforts. Different social sites speak to different audiences, in different ways, and what works for one social media site may not work for another.  

So, which social media sites should YOU be marketing on? We break them down for you below.

Facebook

Facebook was originally a friendship based networking site. When Facebook was launched over 10 years ago, it was service to connect college students. Now it’s open to anyone in the world and has over 1 billion users. While Facebook is still friendship based, it is increasingly business friendly. One big reason to be on Facebook is the sheer number of users. Most people you know or want to connect with are already on Facebook. While promoting your business on Facebook can sometimes be tricky (people can easily hide what they don’t want to see) the sheer number of people on the network make it a smart choice to do some marketing.

LinkedIn

LinkedIn was built for business, advancing in your career, and making business connections. Because of these reasons, it makes sense for you to market and build your network on LinkedIn. LinkedIn is a fast growing social media network, but still has far fewer users than Facebook. Also users do not log in to LinkedIn or access their page as frequently as they visit Facebook. Use LinkedIn to build a strong network, but know your marketing may not be seen by as many people as content on Facebook will be.

Twitter

Twitter has nearly 300 million monthly users and the best part is that you don’t have to be friends with them or have an established connection for them to see your marketing content. Thanks to the 140 character limit and a fast moving feed, Twitter takes minimal time investment. Twitter is a great place to market your business and test strategies. One tip: Do research into the right hashtags to make sure your content is seen by the most people.

Instagram

If your business is photo-friendly, Instagram is a great choice. This increasingly popular network relies on hashtags just like Twitter in order for users to find content. Photo-friendly businesses like hair salons, doggie daycare, or travel services thrive on Instagram. If your company isn’t photo-friendly try to get creative in your use of Instagram. Motivational quotes over a fun background are often popular on Instagram and can relate to many business areas. Think of ways they can apply to you.

Google+

You may have heard that Google+ is dead, and that may be partially true. But thanks to the popularity and dominance of the Google search engine, it’s still important for your business to be on Google+. To market on Google+, make sure your page has all the important business information like address, hours, and even some photos. Direct your customers to leave reviews on Google+ as well. This way, when someone searches for your business or a business service like yours, your results will be favored by Google and appear higher up on the search results.

 

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Social Media Uncategorized

How to Choose the Right Social Network for Marketing

How to Choose the Right Social Network for Marketing

 

Using social media for marketing is a smart choice. Social media is free, ubiquitous and reaches many people at once. However, with what seems like a new social network popping up each and every day, how do you know which networks are worth marketing on and which are a waste of time? Read on for some helpful criteria when considering how to choose the right social network for marketing based on your needs.

Audience

Before you find out the demographics of the audience of a social network, you first need to think about the demographics of the people you are selling to. Are your potential customers teenagers? Young professionals? Or maybe retirees? You can find out by doing a quick survey of who you are already doing business with–no need to ask, just go with what information you already know–or by identifying who the ideal person is for your product.

Now that you have that information, check it against the demographics for specific social networks. Some searches online can identify that Twitter tends to have a younger demographic than Facebook, whereas LinkedIn is for more business-minded people. You can find case studies and information of the demographics of many social networks online, but also remember there are exceptions to the rule and some audiences aren’t what you think. Increasingly across many social networks, the fastest growing user population is baby boomers, not the first group you might think of when it comes to social media. In short, identify your customer base and then find the social network that matches up with them.

Media

Different social networks rely on media in different ways. Facebook posts are easy to skip over when there’s no image, Twitter posts can go far with just text and Instagram posts rely on image only. Consider what media you have to share when choosing a network. If you have lots of imagery, consider Facebook or Instagram. If you don’t have images or don’t have the time to find them, Twitter may be a better fit. Love marketing with video? Sounds like YouTube may be the best place for you.

Frequency

How much time do you have for social media marketing and how frequently can you post? Consider this before you a choose a network. Twitter streams and updates move so fast that if someone visits your profile and sees you haven’t tweeted in a week, they may think you’re not using your account very much and are unresponsive. However, weekly posts on Facebook may be just the right amount. YouTube is a great network if you can only post monthly, because a high quality video monthly is better than a poorly edited one more frequently. Also networks with the ability subscribe to channels, like YouTube, put less pressure to update frequently. With subscription, no matter how often you update, your followers will be notified.

Skills

Social networks like Instagram and YouTube can require some special skills, like video editing and photography. Facebook, Twitter and LinkedIn are open to a variety of skill levels and allow for easy access. Consider what skills you have and what you might need to be successful on a network before joining. Once you make a presence on a network and have a following, you want to keep your content consistent and of quality, so make sure you choose the right network(s) for you audience, media, time and skill level.

 

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Social Media

How to Use Twitter for Marketing

How To use twitter for marketing

 

Twitter can be a powerful tool for marketing. Although 140 characters can limit some of your ideas, it forces you to be more creative and more to the point. Twitter is a basic, no frills social network because of its character limit, but that doesn’t mean it doesn’t have much to offer. Read on to learn how to use Twitter for marketing  and how you can use some of their best features to your advantage for business.

Lists

Following people on Twitter allows you to see what they have to say as well as encourage a follow-back to improve your follower numbers. But if you follow too many people, it can be hard to see the information you want. You don’t have to stop following people, but you do have to start using Lists to curate information you want. Lists allow you to sort people you follow by interest, topics, customers, etc. After your add one or multiple accounts to a list, you can then click on that list to view only the tweets from people on that list. You also have the option of making lists private or public. Public lists allow others to subscribe to them and can be a good way to build your presence on Twitter. Consider adding accounts to an interest list like “marketers” and others may follow. Private lists are better for things you might not want to people to know, like if you’re adding accounts to a “Potential Customers” list.

Hashtags

While lists help you to sort users on Twitter, hashtags help you to sort content. Hashtags can also help to get your tweets seen by more users than just those who follow you. Consider hashtags to be like a keyword in a search. People can type #internetmarketing into Twitter search bar and see accounts and tweets that use that term. Similarly, you can use that or any hashtag in your own content to ensure you get seen when people do a search. Try out a few hashtags for their popularity before you use them. Search a hashtag on Twitter to see how frequently people use it. This will give you an idea of the conversation going on around that hashtag and the level of interest in it.

Video

Videos from YouTube now play in steam on Twitter. What this means is that people don’t have to leave Twitter to watch a YouTube video you share. They can simply click play and the video will play right on Twitter. This is great for you because if you post a video, it keeps them on your profile and encourages them to share your tweet. Consider adding your own tutorial and promotional videos to your tweets to use this feature.

Photos

Like Facebook, photos make a post more powerful. In the old days of Twitter, you could only link to an outside service to show a photo, now photos show right in steam. Always try to include a photo with your tweet when you can, it will drive interest and make your account seem more professional.

 

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Marketing Social Media

7 Social Media Tools You Can’t Live Without

social media tools 795x390

Let’s face it: there isn’t a business today that wouldn’t benefit from the use of marketing and promotion via social media.  Whether the business you own or work for sells a product or provides a service, having branded social media pages, and employees of the business assist in promotion is bound to generate more web traffic and more leads, if done correctly.

Posting the right content, with the right image, at the right time, has become known as the science of social media success. Content (both unique and curated content) posted to your business pages on Facebook, Twitter, Google +, and the like should be relevant and engaging. Images created should be eye catching, appealing, and professional. Businesses should research the best time to post based on who their target audience is, what platforms they are on, and at what time.

All of the tactics mentioned above are critical for social media success. The following social media tools are designed to help make that “social media science” a whole lot easier for the inexperienced marketer. Use the social media tools to your advantage, whether you are a social media guru, or just beginning to look for new ways to promote your business!

Curating Content

The most important part of your social media strategy is hands down choosing content that is relevant, interesting, and/or helpful in some way to YOUR target audience. The following two social media tools make it easy to find articles to post based on the subject matter you are looking for, OR give you ideas of popular subject matter you can repurpose into your own original blog post, infographic, white paper, e-book, etc.

Buzz Sumo

1. Buzz Sumo

Type in the subject matter you are looking for, use the filters along the sides to narrow by time frame, etc., then post the links of the most popular, and most shared articles from the list. It’s as simple as that!

2. Alltop

The main page shows you all of the hottest articles at the moment, in every category. Use the search function at the top to narrow down the articles to the subject matter you are looking for. Find the most popular links for you business to share.

Creating Social Media Posts

The next step in ensuring your success on social platforms is to be able to create unique and eye-catching images of your own, and to use the right language and hashtags that will increase clicks. These are especially important on your own original content, since this work has most likely already been done for you when you’re just reposting someone else’s article. These next social media tools will help you increase the amount of clicks you get on your social media posts.

Canva

3. Canva

This social design tool has tons of images, fonts, and pre-designed layouts to assist you in your mission. Many images are free, and the rest are simply $1.00 a piece on a pay as you go service. Follow the simple tutorials during sign up, and you’ll be creating professional grade social images before you know it!

4. Pic Monkey

Another awesome social deign tool that allows you to edit, re-size, and add text and logos to pictures. This social media tool is fantastic for editing the colors, features, etc. or already existing pictures. For $10/month, you can use the “Royale” features, which are highly recommended if you will be using this service often.

5. Hashtagify.me

Adding hashtags to your post can dramatically increase your reach and clicks, if used correctly. Once you have the content and image you are going to post, you want to make sure you are using the most relevant hashtags possible.  Type the most relevant subject matter into the search box, and switch your results into table mode. The results will be returned to you by popularity of the hashtag, and relevance of the original term you typed in. For example, let’s say you are an affiliate marketer for Domain Cost Club, posting the most current domain news. You may find that “#domain” is way more likely to be clicked than “#domains” – in which case you would want to choose the more popular tag!

Scheduling Your Posts

The most efficient way to make sure your posts go out at the right time, and give you easy to understand analytics is to use a social scheduling application. These last two social media tools will save you time and energy, while giving you accurate tips on how to optimize your social efforts!

Buffer

6. Buffer

Buffer allows you to quickly choose a schedule by day and time of when you want your posts to go out. Once your schedule is created, you can simply link each of your social pages to the app and quickly paste your links and/or posts in the box to go into the queue. The analytics function gives you an overall view of your top performing posts, ReTweets, shares, and more.

7. Hootsuite

The Hootsuite platform allows you to schedule each individual post as you go, throughout the week. You can set up different feeds based on mentions, shares, ReTweets, scheduled posts, and posts that have gone out – all on one easy to understand dashboard. The analytics function allows you to turn your results into charts and graphs to see your success.

No matter what kind of business you are in, these social media tools will make finding, creating, and posting social media content an absolute breeze. Even beginners will be able to do it. Although professional social marketers often use these social media tools, people that own a small business, or earn money from home with an online business will find these tools extremely beneficial and easy to use.

What about YOU? Do you have any social media tools that you just couldn’t live without? Share them in the comment section!

 

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