Category: Wholesale

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Wholesale

Wholesale Pricing Factors

Wholesale pricing

 

As you browse around the DCC grid of TLDs and begin to search specific domain pricing you may notice something–certain TLDs are much cheaper than others. Unlike with domain names where it’s easy to see why some are more expensive and desirable than others, figuring out what affects pricing of TLDs can be a little different. If you want to know more about where wholesale pricing comes from, read on.

Demand

Just like many other industries, domain prices are driven by demand. How many other people are interested in the same TLD can push the price up or keep it low. This is why .com had a corner on the industry for so long, demand was high and so were prices. As country code TLDs became available for people outside of those countries, prices of these domains became affordable. Now with ICANN’s release of many generic TLDs, prices can be even lower. Still with these gTLDs many are in demand, so do your research, but know you’re getting the best price possible with DCC.

Length

Some TLDs now available are short like more traditional TLDs, examples of this are .bar, .ink, and .me. These TLDs may cost more because they offer a shorter overall domain name. TLDs .claims, .guidance, and .finance are also popular but can be less expensive than other shorter TLDs simply because people want a shorter domain name. However, if you dig deeper, you can see that long TLDs like .accountants are much more expensive than shorter ones, the reason for this is in our next section–use.

Use

Use is a big factor in dictating domain prices. TLDs like .XXX are associated with a specific use and industry, and pricing reflects that. TLDs like .accountants also have a specific use and can be pricey. This makes sense as accountants are needed and often searched for online and many have their own business. This drives up prices related to demand, as well as use. Consider use when purchasing your domain but also when considering to sell it, this makes it easy to position your domain for sale.

Release

ICANN has slowly worked through releasing new TLDs over the past few years, and as they are released, some registrars offer special pricing on them. DCC sometimes offers special pricing on these newly released TLDs as well. As a TLD ages, prices may fluctuate as well. Popularity of TLDs affect pricing as they age.

Registrar

New TLDs are released as people apply for them to be released. Often times, the person or company who applies for these new TLDs becomes the registrar. The registrar then controls the sales of those domains and sets pricing. While the registrar will factor in many of the above criteria, they can set the price at what they want. This means some domains may be overpriced or underpriced. As time goes on, registrars may choose to lower their price to move more domains or set it better to the market. While DCC cannot control registrar pricing, we do not add additional fees or money on top of these prices. When purchasing your domain through DCC, you will get the same price DCC paid the registrar, but with more benefits.

 

Click Below to Learn How YOU Can Get Wholesale Pricing on Hundreds of New TLDs!

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Wholesale

What is Wholesale? Part 2

What is wholesale

 

In Part One of “What is Wholesale” we explained how wholesale pricing works in a general way with easy to understand examples. Now that you have an idea of how wholesale pricing works, lets discuss how it works for the domain industry. If you’ve watched the DCC video, then you know DCC is a domain registrar, which is an organization that sells domains.

Read on to learn what role DCC plays in the wholesale domain world and how best to take advantage of this.

Domain Name RegistrIES

A domain registry is not the same thing as a domain registrar, which can be very confusing since the phrases sound so similar. DCC is a domain registrar.

So what is a domain registry? A domain registry is the database of all domain names and their registrant information. A registry essentially holds many top-level domains (TLDs) waiting for someone to come along and buy them. (Remember, TLDs are domain endings like .com, .ws, .org.) These registries fit in the chain as the wholesaler or distributor. Think back to part one and the role the wholesaler plays.

Domain Name RegistrAR

So if a registry holds TLDs, that’s where you should go to buy them, right? Wrong. Just like you cannot buy directly from a Coca Cola factory, you can’t buy directly from a registry. Registries, like the Coca Cola factory, operate in big bulk orders. Thats where the domain registrar comes in. A registrar purchases many TLDs to then sell to you, the consumer. Since the registrar just paid a price for these TLDs and wants to generate revenue, they will try to sell these TLDs for more than they paid for. Now think back to part one of our “What is wholesale?” post. This kind of behavior and place in the chain make the registrar the retailer. Which means you are the next level in the chain–the consumer.

Customer/ Member

Now it’s time for you to jump in. You want a TLD and you can’t buy it directly from the registry, so you have no choice but to buy from a domain registrar at a marked up price. This means paying more for the exact same thing a registrar paid much less for.

That is, unless, you’re a member of Domain Cost Club. Domain Cost Club offers TLDs at the wholesale price–no mark up. All you need to do is become a member to enjoy these at cost benefits. DCC also has a robust referral program. This program gives you a chance to earn cash from DCC for referring your friends. That means with enough referrals, your membership can essentially be free or you can even make money. Now you’re getting the wholesale pricing or even cheaper!

 

 

Now that you know how wholesale pricing works in domains and TLDs, go get your domains!

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Wholesale

What is Wholesale? Part I

what is wholesale

 

You’ve probably heard of wholesale pricing before and not thought much about it. Flyers will promote wholesale pricing at certain club membership grocery stores or vitamin companies might shout at you during a commercial about wholesale prices. But what is wholesale pricing? The most important thing to know is wholesale pricing is a money saving opportunity. There’s a reason you hear about it a lot in commercials—it’s something to shout about. So you know wholesale pricing is good, but how good and what are the benefits for you?

Read on to learn more.

Wholesale by Definition

Wholesaling refers to the sale from merchandisers to retailers. Think of this as your favorite grocery store buying oranges for them to sell to you. The grocery store is the retailer and the farm that grew the oranges is the merchandiser. The retailer pays a certain amount to the merchandiser for all of these oranges. The retailer of course wants to make a little money when they sell  those oranges to you, so the retailer is going to sell them to you for more than they bought them for. The wholesale price that the retailer paid for those oranges is much cheaper than what you, the customer, will pay in store.

Passing the Bargain to You

Now think of how much cheaper those oranges would be if you could get them directly from the merchandiser (remember, the merchandiser is the farm). This is how we pass the discount of Domain Cost Club on to you. Our prices are at the wholesale level with no markup, which means a great discount for you.

How do we do this?

No Middle Man

We’ve cut out the middle man. In our example of the orange farm, retailer, and you, we explained that the retailer needs to mark up those oranges so they can make a nice profit. Not so with Domain Cost Club. We’ve cut out that retailer and the markup that comes with it. The price for your domain is at cost. You pay what we pay, no markup.

Why Membership

Your membership is what ensures that we can keep bringing domain prices to you at cost. This is just how those wholesale grocery stores work, your yearly or one time membership allows you access to prices that are normally reserved for big retailers. Your membership guarantees you access to the best prices in the business. But unlike those big wholesale grocery stores, there’s one more way to keep your costs low, make your membership free, or even make money from your membership.

Sharing Wholesale Deals

When you get a good deal, you want to tell all your friends, right? What if you could benefit from these referrals? With Domain Cost Club you can. Each time you refer a friend who becomes a member and gets the same great deals you do, you will get a minimum of $25. As you refer more friends you stand the chance to make more money. By just referring 3-4 friends, you can have the cost of the Club Member membership completely covered for you. Learn more about affiliate rewards.

 

Now that you know how wholesale works, start saving!

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