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Social Media

Which Social Media Sites Should You Be Marketing On?

What social media sites should you be marketing on BL

Social media is great for marketing your business or building your network. But with so many options, it’s hard to know which site you should be utilizing for your marketing efforts. Different social sites speak to different audiences, in different ways, and what works for one social media site may not work for another.  

So, which social media sites should YOU be marketing on? We break them down for you below.

Facebook

Facebook was originally a friendship based networking site. When Facebook was launched over 10 years ago, it was service to connect college students. Now it’s open to anyone in the world and has over 1 billion users. While Facebook is still friendship based, it is increasingly business friendly. One big reason to be on Facebook is the sheer number of users. Most people you know or want to connect with are already on Facebook. While promoting your business on Facebook can sometimes be tricky (people can easily hide what they don’t want to see) the sheer number of people on the network make it a smart choice to do some marketing.

LinkedIn

LinkedIn was built for business, advancing in your career, and making business connections. Because of these reasons, it makes sense for you to market and build your network on LinkedIn. LinkedIn is a fast growing social media network, but still has far fewer users than Facebook. Also users do not log in to LinkedIn or access their page as frequently as they visit Facebook. Use LinkedIn to build a strong network, but know your marketing may not be seen by as many people as content on Facebook will be.

Twitter

Twitter has nearly 300 million monthly users and the best part is that you don’t have to be friends with them or have an established connection for them to see your marketing content. Thanks to the 140 character limit and a fast moving feed, Twitter takes minimal time investment. Twitter is a great place to market your business and test strategies. One tip: Do research into the right hashtags to make sure your content is seen by the most people.

Instagram

If your business is photo-friendly, Instagram is a great choice. This increasingly popular network relies on hashtags just like Twitter in order for users to find content. Photo-friendly businesses like hair salons, doggie daycare, or travel services thrive on Instagram. If your company isn’t photo-friendly try to get creative in your use of Instagram. Motivational quotes over a fun background are often popular on Instagram and can relate to many business areas. Think of ways they can apply to you.

Google+

You may have heard that Google+ is dead, and that may be partially true. But thanks to the popularity and dominance of the Google search engine, it’s still important for your business to be on Google+. To market on Google+, make sure your page has all the important business information like address, hours, and even some photos. Direct your customers to leave reviews on Google+ as well. This way, when someone searches for your business or a business service like yours, your results will be favored by Google and appear higher up on the search results.

 

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Analytics for Social Media Marketing

Analytics for social media

You’re spending a lot of time promoting your business on social media, but is it working? How do you know when you’re marketing it successful? One way of knowing the success of marketing, is of course, increased business. But how do you know if this increased business was related to your marketing and not some other factor? Read on for ways to identify the effectiveness and interpret the analytics for social media marketing online and off.

Analytics

Social media sites like Twitter and Facebook offer impressive analytics information. This analytics information will let you know how your marketing is performing online, but unfortunately can’t tell you much about how this marketing converts to customers or sales. These analytics are essentially data points that help to tell you how successful your posts are, who is following you, and how far your content reaches. Many social networks offer some form of analytics. Here’s an overview of the biggest two.

Facebook Insights

Facebook calls their analytics offering Insights. Insights are only available if you have a Facebook page, not just a profile. Once on your Facebook page, choose Insights on the top navigation. In the overview of Insights, you can see how your page likes are increasing, your reach of posts (how many people are seeing your posts), and engagement (how many people are engaging with your posts in some way.) To dig deeper into your analytics, scroll down below this information to see how each individual post you created performed. If you want to find out the best time to post, visit the “Posts” tab to see when your fans are online. To learn more about the people who like your page, choose “People” to see demographics of your fans. Facebook offers lots of details about your page, so click around and see what other information might be useful to you. You can also choose to export this information into an spreadsheet to really dig into the numbers.

Twitter Analytics

To see your Twitter Analytics, make sure you’re logged into your Twitter account and navigate to analytics.Twitter.com. You should see the stats for your Twitter account in front of you, if not, click “Login” in the top right hand input your account information. To get a general idea of how your account is performing, navigate to “Home” at the top navigation. Under the home section you will see your top tweet, top mention, top follower and top media tweet of the past month. This information will let you know which tweets are most popular and farthest reaching. To dig deeper into tweet performance, you can navigate to “Tweets” in the top navigation. Here you will see a breakdown of how each of you tweets performed, throughout different time periods. Want to know more about who your followers are? Click on “Followers” to see a demographics and interests breakdowns of the people following you. Check on this information at least monthly to see how you should adjust your marketing strategy. Want to know in the moment how a tweet performed? Go to the tweet in your stream and click on the graph icon to the right of the star symbol. Information on your tweet will appear in real time. Like Facebook, Twitter also lets you export your analytics by choosing “Export” in the right hand corner. This gives you a spreadsheet of all your tweets over a periods of time and tons of information and data on them.

Surveys

The above information lets you know how your marketing is going on social media, but how do you know how it’s affecting your business in person or at your online store? Ask. Simply ask people how they heard about your company. You can accomplish this with a survey sent to customers after they purchase through your online store or with a simple contact form on your website. Have a brick and mortar store? Ask people at checkout how they heard about you. This information will help you decide if your marketing is effective at generating interest, business or both.

 

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7 Social Media Tools You Can’t Live Without

social media tools 795x390

Let’s face it: there isn’t a business today that wouldn’t benefit from the use of marketing and promotion via social media.  Whether the business you own or work for sells a product or provides a service, having branded social media pages, and employees of the business assist in promotion is bound to generate more web traffic and more leads, if done correctly.

Posting the right content, with the right image, at the right time, has become known as the science of social media success. Content (both unique and curated content) posted to your business pages on Facebook, Twitter, Google +, and the like should be relevant and engaging. Images created should be eye catching, appealing, and professional. Businesses should research the best time to post based on who their target audience is, what platforms they are on, and at what time.

All of the tactics mentioned above are critical for social media success. The following social media tools are designed to help make that “social media science” a whole lot easier for the inexperienced marketer. Use the social media tools to your advantage, whether you are a social media guru, or just beginning to look for new ways to promote your business!

Curating Content

The most important part of your social media strategy is hands down choosing content that is relevant, interesting, and/or helpful in some way to YOUR target audience. The following two social media tools make it easy to find articles to post based on the subject matter you are looking for, OR give you ideas of popular subject matter you can repurpose into your own original blog post, infographic, white paper, e-book, etc.

Buzz Sumo

1. Buzz Sumo

Type in the subject matter you are looking for, use the filters along the sides to narrow by time frame, etc., then post the links of the most popular, and most shared articles from the list. It’s as simple as that!

2. Alltop

The main page shows you all of the hottest articles at the moment, in every category. Use the search function at the top to narrow down the articles to the subject matter you are looking for. Find the most popular links for you business to share.

Creating Social Media Posts

The next step in ensuring your success on social platforms is to be able to create unique and eye-catching images of your own, and to use the right language and hashtags that will increase clicks. These are especially important on your own original content, since this work has most likely already been done for you when you’re just reposting someone else’s article. These next social media tools will help you increase the amount of clicks you get on your social media posts.

Canva

3. Canva

This social design tool has tons of images, fonts, and pre-designed layouts to assist you in your mission. Many images are free, and the rest are simply $1.00 a piece on a pay as you go service. Follow the simple tutorials during sign up, and you’ll be creating professional grade social images before you know it!

4. Pic Monkey

Another awesome social deign tool that allows you to edit, re-size, and add text and logos to pictures. This social media tool is fantastic for editing the colors, features, etc. or already existing pictures. For $10/month, you can use the “Royale” features, which are highly recommended if you will be using this service often.

5. Hashtagify.me

Adding hashtags to your post can dramatically increase your reach and clicks, if used correctly. Once you have the content and image you are going to post, you want to make sure you are using the most relevant hashtags possible.  Type the most relevant subject matter into the search box, and switch your results into table mode. The results will be returned to you by popularity of the hashtag, and relevance of the original term you typed in. For example, let’s say you are an affiliate marketer for Domain Cost Club, posting the most current domain news. You may find that “#domain” is way more likely to be clicked than “#domains” – in which case you would want to choose the more popular tag!

Scheduling Your Posts

The most efficient way to make sure your posts go out at the right time, and give you easy to understand analytics is to use a social scheduling application. These last two social media tools will save you time and energy, while giving you accurate tips on how to optimize your social efforts!

Buffer

6. Buffer

Buffer allows you to quickly choose a schedule by day and time of when you want your posts to go out. Once your schedule is created, you can simply link each of your social pages to the app and quickly paste your links and/or posts in the box to go into the queue. The analytics function gives you an overall view of your top performing posts, ReTweets, shares, and more.

7. Hootsuite

The Hootsuite platform allows you to schedule each individual post as you go, throughout the week. You can set up different feeds based on mentions, shares, ReTweets, scheduled posts, and posts that have gone out – all on one easy to understand dashboard. The analytics function allows you to turn your results into charts and graphs to see your success.

No matter what kind of business you are in, these social media tools will make finding, creating, and posting social media content an absolute breeze. Even beginners will be able to do it. Although professional social marketers often use these social media tools, people that own a small business, or earn money from home with an online business will find these tools extremely beneficial and easy to use.

What about YOU? Do you have any social media tools that you just couldn’t live without? Share them in the comment section!

 

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