domain portfolio – Domain Cost Club Blog

We often talk about building your portfolio on this blog. Building your portfolio means buying domains that you may not use yourself, but hope to sell some day at an increased price point. With many affordable gTLDs, building your portfolio can be cost effective. But what do you do once you have a sizable number of domains in your domain portfolio? Read on for the possibilities.

Do Your Research

Why did you purchase the domains you did? Some may have been a price too good to pass up, others just seemed like something people would be interested in. Now that you have a few domains, it’s time to do research on them. Who might be interested? What have similar domains been sold for recently? What industry could most benefit from your domain? Knowing everything you can about your domain will set your up for the next steps. This research should be thorough, but can easily be done with an internet search engine and some creativity.

Set Your Price

Now that you know more about your domain and what others are selling it for, it’s time to set your price. This price can be flexible, but it’s important to have a good starting place. If you don’t have a price in mind, it’s easy to get taken advantage of by someone making you too low of an offer. Be flexible in your pricing but always know what a domain is worth to you.

Promote

If you’re looking to sell some of your domains from your portfolio, consider creating a simple website where all of your domains are listed. You can promote this website or highlight individual domains. Domain message boards and social media are some great places to find others interested in your portfolio. Remember you can promote one domain, a group of domains, or your entire portfolio. It’s up to you to decide which domains to keep and which to sell.

Wait

Sometimes we make a bad bet on domain–something that seemed popular at the time may no longer be so. If you’re a got a domain or two that you thought would increase in value, but is stagnating, then just wait. It’s a good idea to think in the long term with domains, just like you might do with the stock market. You may hit it big right away with a stock or domain, but many times you’re better off waiting it out until you can get the right price for your original purchase. Don’t panic if your domain isn’t increasing in value as you’d like, if you can afford to keep it, wait it out until you can get close to the price you’re looking for.

Use

Why not use some of the domains in your portfolio? You can use them to promote yourself, or like discussed above, use one to promote your portfolio. If after a year you don’t think you’ll use a domain and won’t make money back selling it, let your renewal lapse and let it go.

Building your portfolio is a smart idea, but remember to look forward to what you will do with it some day. You don’t need to use all of your domains in the same way, but be sure to have a plan before and after you purchase new domains for your portfolio.

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Whether you are purchasing a domain for personal use, for sale, for your business, for your blog, or as an affiliate marketer of a product or service, there are many things to consider before making your purchase. Listed below are the quick domain purchasing tips your should consider as you go through the process from searching domain names to checking out.

1. Check Your Spelling.

Before you buy a domain, make sure your spelling is in order. Have friends “OK” your domain name idea and run it through spell check a few times. Misspelled domains miss important traffic and make your business seem unprofessional.

2. Know Your Use.

Are you a buying a domain to sell it later, use it, or just buying it to buy it? We recommend identifying the purpose of your domain before you purchase it. This can better guide you in your choices and make sure you buy the right domain for your needs.

3. Know the Value.

Know what your domain is worth before you try to sell it. Knowing your domain’s value allows you to set the right price to sell it in order to make income, as well as how to deal with people who want to negotiate on price. To find your domain’s worth, keep track of the price you originally paid and also search for sales of comparable domains.

4. Vary Your Portfolio.

If you’re interested in buying multiple domains, consider buying domains at multiple TLDs. This varies your investment and allows you to attract many different types of customers. Just know what your new TLDs are best for so you can position them properly when you look to sell.

5. Take Advantage of Discounts.

Many new TLDs have special pricing when they first become available. This pricing is called sunrise pricing and allows you to get a deep discount on some domains. Stay informed of domain news by following blogs and checking on the DCC website for domain news.

6. Stay on Renewals.

After you purchase a domain, don’t let it lapse. A domain lapses when you fail to renew it or pay your bill. These lapsed domains can make you look unprofessional and also make it impossible to access old content you’ve linked to. If you want to keep your domain and your online presence, always renew on time and have a reliable form of payment attached to your account.

7. Transfer Easily.

If you first purchased your domain with another registrar but are now a member of DCC, it’s easy to transfer your domain. DCC can facilitate the process for you and will more than likely beat the price you were paying at your previous registrar. To start the process, navigate to https://www.domaincostclub.com/ and click on “Transfer Domains” at the top navigation.

8. Promote as Needed.

Domain promotion is easy because it can all be done online. Use social media to promote your brand or to advertise domains you have for sale. Create friend lists of people interested in domains and reach out to them directly to let them know of new opportunities.

9. Use Your Address.

If you plan to use your domain, really use it! Think of all the ways you can promote your domain while using it as the same time, like email. Set up an email account at your domain to advertise your domain and the services you offer with each email. Include your domain in your email signature to fully brand your interactions.

10. Brand Yourself.

Nothing lets you build your brand online quite like your own domain. Your domain can be used for something as simple as hosting your online portfolio and resume to something more complex like a fully responsive site for your businesses services. Own your domain and own your brand.