If you’re trying to connect with many potential customers at once, you’re participating in a form of marketing. There’s no need to get overwhelmed by the word “marketing” or “marketer,” it’s actually a part of business that comes naturally to most people. Getting the word out about your business is marketing. But of course, not all marketing is successful. Below are four habits of successful marketers which will help you take the next step from getting the word out about your business to actually marketing your business successfully.
They Understand Their Audience
Top marketers understand their audience and who they are. Who is your audience? Your audience is anyone you’re trying to promote your business or services to. It may be easy to say you’re trying to promote to anyone and everyone because you want you business to grow, but this type of unfocused promotion is not helpful. Really think about who would benefit most from your business and services and who would be most likely to buy in. This is your audience. Now that you know your audience, it’s much easier to promote to them. Tailor your message to these people, craft your brand in a way that would appeal to most to them, ask them how they feel about your product. Your understanding of your audience helps guide your marketing and your business.
They Speak Simply
Much of marketing is communications. It’s emails, newsletters, the text on your website. With all these words floating around promoting your business, it’s important to keep them simple. Explain your business simply, do not try to build it up or mislead your customers. Keep your sentences short and to the point. Top marketers don’t use flowery languages to try to get you to buy their product, they get to the point of what they have to offer and let the customer decide. Try to do the same with your business.
They Get to the Point
Slightly different than speaking simply is getting to the point. Why are you sending an email, sharing a Facebook post of writing a blog update? Share the point of this new information with your audience right away. Are you launching a new product, have a new team member or slashing prices? Get to the point of the information you’re sharing in the first sentence if possible. This way customers don’t get lost in meandering paragraph of text only to miss the point of your piece.
They Respect Your Time
Top marketers respect your time–they know everyone is busy. These marketers share only what is relevant and what will be helpful for you. Their emails are short, their updates share key points and they respect that you have a job to do too. This is especially true if you’re an affiliate marketer. Chances are that most of the people you’re working with have very busy schedules and just do marketing on the side, try to respect their time by keep updates quick, and to the point and allowing them the freedom to do work when best fits their schedule.
Successful marketers usually have a natural inkling, but most skills are learned and practiced. Try simplifying your approach and just working on the four skills above. As you get more comfortable, try out new tactics!
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